FMCG industry

Aesthetics, dynamism, and visual consistency are crucial in the fast-changing world of consumer brands. We help FMCG brands stand out on the shelf and in the minds of their audiences.

HOW DO WE SOLVE PROBLEMS?

We understand the pace and specifics of the FMCG industry – we offer solutions that are both visually appealing and commercially effective.

WHY IS IT WORTH IT?

You will receive a comprehensive brand identity and materials that capture attention, enhance recognition, and build an emotional connection with your audience.

Szybki kontakt

We create brands that are recognizable and foster a strong connection with their audience.

WHAT MAKES US STAND OUT?

Strategic approach

We start by understanding the product, market, and audience. We help define unique values, positioning, and differentiators that have a real impact on purchasing decisions.

FMCG industry expertise

We understand the pace of this industry, seasonality, shelf dynamics, and product life cycles. This allows us to act precisely and dynamically – without unnecessary trial and error.

Sales-driven design

We design branding and packaging that catch the eye, are easy to understand, and align with the brand’s communication. For us, form always supports function – aesthetics go hand in hand with effectiveness.

What does the collaboration look like?

ONLY 3 STEPS

Diagnosis and strategy

We discuss, gather needs, and define the goals and scope of collaboration.

Design work

We design brand identity, communication, and visual materials.

Implementation and support

We help with the implementation, adaptation, and daily development of the brand.

  • I highly recommend collaborating with Fluostudio!

    Both the catalog design, booth graphics, and other materials were created with great attention to detail. Communication with the entire team was always prompt, clear, and professional.

    Sandra  – Maspex

    We take a holistic approach. Elements of identity that are standard.

    SERVICES IN A NUTSHELL

    Brand identity only works when it’s complete. That’s why we take a systematic approach – covering packaging, labels, key visuals, and campaigns.

    Naming & Branding

    We create comprehensive visual identity systems that make brands stand out both on the store shelf and in consumers’ minds. We design distinctive names and cohesive visual systems—from logos to color palettes, typography, and graphic style. Our branding solutions build strong, authentic brand identities that capture attention and leave a lasting impression.

    • Product and brand naming
    • Logotypes
    • Brand guidelines
    • Comprehensive Key Visual

    Packaging design

    We design packaging that catches the eye, builds brand recognition, and supports purchasing decisions. We combine attractive design with functionality, ensuring compliance with regulations and retail requirements. Our solutions not only look great on the shelf but also effectively communicate the product’s value and strengthen its position in the consumer’s mind.

    • Packaging
    • Product lines and variants
    • Product labels
    • 3D product renders

    Promotional and sales materials

    We design a wide range of sales-support materials – from brochures, catalogs, and flyers to displays, stands, and POS elements. We ensure that every project not only captures attention at the point of sale but also reinforces the brand message and supports purchasing decisions.

    • POS Materials
    • Catalogs, brochures, and promotional flyers
    • Sales materials
    • Display and retail materials

    Product animations

    We create animations that showcase a product, its functionality, ingredients, or benefits in an engaging and easy-to-understand way – both in digital channels and at points of sale. By leveraging motion, lighting, and sound, we enhance the brand message and help products stand out in the dynamic FMCG environment.

    • 2D and 3D Animations
    • Explainer video

    Campaigns and content marketing

    We design cohesive and engaging visual creatives for branding campaigns, sales initiatives, and content marketing activities. We create graphics, layouts, and visual materials tailored for various channels – from social media and digital campaigns to print ads and outdoor advertising.

    • Brand awareness and sales campaigns
    • Social media and digital banners
    • Billboards, citylights, and print ads
    • Video vommercials and animations

    Websites and e-commerce

    We design product and brand websites, online stores, and landing pages with a focus on conversion, SEO, and a cohesive user experience. Our projects are optimized for multiple devices and compliant with e-commerce platform requirements, ensuring effective product presentation and a seamless shopping experience.

    • Product & Landing pages
    • E-Commerce stores
    • Content architecture and copywriting
    • CMS implementation and user training

    Ready to discuss
    your project?

    CALL US

    +48 726 220 596

    CHOOSE A DATE FROM THE CALENDAR

    Free consultation

    Who do we work for?

    Food
    Brands

    We create distinctive branding that captures consumer attention and boosts shelf recognition.

    Beverage
    Brands

    We design visual systems and campaigns that resonate with the heart and taste of the audience – both offline and digitally.

    Cosmetics and
    Personal Care

    We craft brand identities that merge visual appeal with trustworthiness – spanning packaging, digital presence, and all points of brand communication.

    FMCG
    Startups

    We support startups from the very beginning – from naming and strategy to design – to build consumer trust and attract distributors.

    Industry
    Foundations

    We build a cohesive image for foundations – enhancing their mission, credibility, and the effectiveness of their communication with stakeholders.

    Functional and
    Premium Products

    We develop the image of premium products – highlighting their uniqueness, ingredients, and the benefits they offer to users.

    Featured
    case study

    • / Branding / Logo / Website

      Petcuisine

      Petcuisine is a Polish manufacturer of high-quality pet food with a wide variety of recipes, packaging sizes, and containers. The brand is distinguished by its modernity, high production capabilities, and flexibility in cooperation.

      Read more
    • / Branding / Logo / Production and printing / Social media

      Made in Podlasie

      Made in Podlasie is a Polish brand entering the market in Kuwait, symbolising authenticity, quality and proximity to nature. It offers healthy food produced in the Podlasie region, aimed at people who want to take special care of the quality of the products they consume.

      Read more
    • / CMS panel / Implementation / UI/UX Design / Website

      Dawtona

      Dawtona is a Polish leader in processing fresh vegetables and fruits, primarily sourced from its own fields, utilizing an integrated production model to ensure the highest quality products.

      Read more

      Frequently asked questions

      01

      How do I know which components I need?

      During our collaboration, we analyze all touchpoints between your customers and your brand – from your website to physical experiences. Based on this, we propose a set of materials perfectly tailored to your needs and business goals.

      02

      Can I work with you just to refresh my brand?

      Yes – if your brand needs modernization or better alignment with your current audience, we will propose rebranding solutions: from a logo refresh to a complete overhaul of your visual communication.

      03

      I don’t have content for the materials – can you help?

      Of course. We work with an experienced copywriter specializing in FMCG. We ensure that all texts are informative, compliant with industry standards, and engaging for your audience.

      04

      Will I be able to edit the website content myself?

      Yes – every website we create comes with an easy-to-use CMS panel. We also provide training so you can easily edit text, images, and updates. If you prefer, we can handle content updates for you as well.

      05

      Will I receive files for self-editing?

      Yes – if you choose the option to work with editable files, we will prepare a standardized package of organized graphic materials for you. This way, you can easily make minor changes on your own without compromising visual consistency.

      Get in touch with us!

      Fill out the form or write to us at:

      Fill out the form or write to us at:

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