“Our product is technical or regulated. It has to be understood first.”
First we understand your product, then we design
Cell therapies, measuring equipment, liquid cooling, debt claims. When an agency doesn't understand this, it simplifies the message so much that your experts stop believing in their own communication. That's why we start with talks with experts, documentation and a visit to your site. We design the look once we understand the product.
01Situation
Sound familiar?
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Your product is bought by engineers, the board and the purchasing department at once, and each needs something different.
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Communication is restricted by regulations, e.g. on advertising medical devices or financial services.
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The previous agency simplified the message so much that the experts no longer recognised themselves in it.
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You need to speak to patients, doctors and investors at the same time.
02Risks
Where it usually goes wrong
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The design is based on a brief, without talking to the client's experts.
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Simplifications lead to inaccuracies that the legal or medical department catches.
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The look is “typical for the industry” and no different from the competition.
03Process
How we run it
We run every project in the same order: business first, design second. How we work See the results of our work Our values
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Getting to know the product: talks with experts, documentation, a visit to the plant or lab.
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Audience map: who decides, who uses, who checks, and what each of them needs.
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Message architecture: from one sentence to the technical details.
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Design: identity, infographics, icons, 3D renders and animations that explain how the product works.
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Review with your experts and legal department before publication.
Let's talk about your brand.
Let's work out what you need and where it makes sense to start.
04Result
What you get
An audience and message map, an identity, a website or materials that explain the product without oversimplifying, and product renders and animations.
05Portfolio
From our portfolio
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PolTREG
A biotech company developing cell therapies. Identity and a website for patients, investors and partners.
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DCX
A European engineering company, liquid cooling systems. Branding and website.
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irtech
Specialist measuring equipment. Branding and website.
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BEST Group
A financial group with its own investment fund company (TFI), in five countries. The best.com.pl website and the group companies' websites on one system.
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Porta PRO
Porta Architect Zone: specification tables, BIM files and a knowledge base, in Polish and Romanian.
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Novicare
A manufacturer and distributor of orthopaedic equipment. Identity, the Novicare24 sub-brand, materials and an online shop.
06FAQ
Frequently asked questions
Do you have experience in our industry?
We've worked for medical, pharmaceutical, industrial and technology companies; see our industry pages.
Will you sign an NDA?
Yes, usually before the first workshop.
Tell us about your product
In the first call we'll see whether and how we can help, with no obligation.
Other challenges
01A new brand, from the name to the first materials
“We're launching a new brand and want to get it right from the start.”
We often hear: “All we need to start is a logo.” A logo matters, but before it comes deciding who you're talking to, what you're called, how you look and what customers get after the first contact. We put it all together from the start, because fixing it once the company has grown costs far more.
See how we can help02A new logo is the smallest part of a rebrand
“We need a rebrand, but a new logo is just the beginning.”
Designing a new logo takes a few weeks. The real work starts afterwards: the website, offers, presentations, packaging, signage, trade fairs and documents in every department. If nobody plans it, the old brand lives alongside the new one for years. That's why we plan and run the rebrand to the end, rollout included.
See how we can help03Your designer shouldn't be your sales bottleneck
“Every offer and presentation goes through the designer.”
In many companies it looks the same. The brandbook sits in a folder, and every presentation and offer waits in the queue for one designer. Or it doesn't wait and gets made however someone sees fit. First we tidy up what's there. Then we build templates and a library that everyone in marketing and sales can use.
See how we can help04A new website? First, let's check whether you need one
“Our website hasn't kept up with how the company works today.”
A website that can't keep up with the company has a cost: sales reps send PDFs, marketing waits for a developer and customers can't find the offer. But a new website isn't always the answer. First we check what really isn't working. Sometimes tidying up the content and structure is enough. If it needs building from scratch, we'll say so and explain why.
See how we can help05Who has access to your domain?
“We have several websites, hosting accounts and providers. Nobody has the full picture.”
Often nobody in the company can answer straight away. Websites, domains, mailboxes, analytics and logins have built up over the years, with different providers and in different people's names, often on private email addresses. It all works until something expires or someone breaks in. We take stock of everything and hand control of it back to the company.
See how we can help06A design in a PDF doesn't change anything yet
“We're looking for a partner who will see implementation through, not just hand over a design.”
The hardest work starts after the design is approved: development, printing, production, integrations and several suppliers who need to work together. This is often where clients are left alone with the files. We stay until the end and take responsibility for the result, suppliers included.
See how we can help