Content architecture and copywriting
A good website answers questions in the order visitors ask them. We plan the content architecture and write copy that explains the offer, shows how products differ and leads to the next step.
Approach
From company materials to a clear website
We start with the offer, the audience and the materials you already have. Conversations with your team help fill in what isn't written down yet.
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Visitors' questions and tasks
We find out what people are looking for and what they need to know before they get in touch or buy. That decides which pages the site needs and in what order.
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Content before detail
We map out the sections, headings and main arguments. The design can then support specific content, instead of waiting for text to fill random boxes.
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Facts for approval
We work from your data, materials and your team's experience. Product descriptions, figures and claims go to your experts for approval before publication.
Scope of work
What we prepare
Information architecture Sitemap and content layout
What we do
We sort out names, product groups and navigation. We prepare a sitemap and a section plan that sets out the role of each page and how the pages link to one another.
What you get
- Sitemap
- Section layout and information priorities
- Navigation and linking proposals
Website copy The brand's voice and a clear offer
What we do
We write headings, descriptions, calls to action and answers to questions. The copy is adapted to the audience, the site structure and the agreed range of topics customers search for.
What you get
- Copy for the agreed pages
- Headings and button labels
- Titles and descriptions for search results
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