Retail display materials
A product has to be visible in the real space of a shop. We design display materials that organise the offer and help shoppers notice something new or on promotion. We match the concept to the location, the retail chain's requirements and the way products are restocked.
Approach
How to design a display that works in store
We get to know the display location, the product dimensions and the limits of the display unit. Each design is made for a specific situation, from a shelf to a free-standing stand.
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Conditions at the point of sale
We establish the available space, height, placement and the chain's requirements. We check from what distance shoppers will see the product and the message.
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The product in the foreground
We organise the brand, variant and promotion signage. The graphics support the display and leave room for the product itself and the necessary price information.
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Agreed with the producer
We fit the graphic design to the construction and the production technology. We go through the specification, samples and the producer's comments before preparing the final files.
Scope of work
What we prepare
Stands and display units Product visibility beyond the regular shelf
What we do
We develop the visual concept and graphics for stands and display units based on the agreed construction. We show how the products and messages will look together.
What you get
- Display concept
- Layout visualisation
- Graphics for each part of the unit
Kits for retail chains One campaign, many points of sale
What we do
We prepare shelf signage, wobblers, posters and adaptations to the formats retail chains require. Files are organised by display type and campaign version.
See our range of POS materials
What you get
- List of campaign materials
- Adaptations to chain requirements
- Production files and a description of versions
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