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Blue character brand hero in the foundation’s headband, hands on hips. Lime character brand hero in the foundation’s headband, hands on hips.

Fundacja MultiSport

A website, a brand and a duo that gets people moving.

The foundation had a mark, but no system. We created an identity with a design system, a website and two brand hero characters.

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Starting point

There was a mark, but no system

The foundation had its mark, but no rules for building communication around it. Everyone who made materials read the brand their own way: a freelancer one way, the marketing team another, so posts, presentations and print looked different every time.

We brought it all into one system and handed it over in consistent files. With them, the foundation makes sure on its own that all its communication speaks with one voice.

Website

First the website, then the brand

Here the order was the reverse of the usual. First we designed and built the foundation's new website, with programmes in a carousel, the mission in three cards and forms, for desktop and mobile.

Only then did the website's colours and typography give rise to the key visual, which in turn led to the brandbook and the whole brand system.

The entire website follows the WCAG accessibility guidelines. The foundation runs programmes for everyone from children to seniors, so the website has to work for all of them.

We prepared the website for deployment on the client's infrastructure and continue to look after it.

Home page animation: the header, programmes, “We activate, include and change the face of sport”, the mission, contact, news and footer.

Order of work

  1. Website Design for desktop and mobile, build
  2. Key visual Colours and typography carried over from the website
  3. Brand hero Two characters, scenes and short animations
  4. Brandbook 21 pages of rules, from the palette to templates
  5. Standardisation A design system in Figma, templates and print
The home page in a browser window: the heading “We improve quality of life through sport for all age groups” and the programme carousel.
Programmes in a carousel
The “Mission” section on a lime background with three cards and icons: overcoming barriers, access to sports facilities, support and activation.
The mission in three cards

Key visual and brandbook

Six colours from the website

We carried the website's palette over into the key visual and the brandbook.

We create equal opportunities for a healthy, active life.

Black background: the characters' navy arms and legs blend into the black, so only the tagline and icons stay on stage.Blue background: the blue character leaves the stage and the lime one stays.Orange background: both characters stay.Lime background: the lime character leaves the stage and the blue one stays.Pink background: both characters stay.Light background: both characters stay.

Scene background
  • A character stands on a background in a different colour from its body.
  • The shape behind an icon changes colour within the palette.
  • The main typeface is Articulat CF. Where it can't be installed, Arial takes its place.

The tagline in the scene is set in Arial, the fallback typeface from the brandbook.

From the brandbook

Five squares in the palette colours. On the blue one only the lime character runs, on the lime one only the blue character, and on the rest both.
The characters on backgrounds from the palette
Ten line icons on colourful shapes: a whistle, a book, a heart with a speech bubble, a glove, a heart with an exclamation mark and the numbers 1 to 5.
Icons on colourful shapes
The typography page of the brandbook: Articulat CF Regular and Medium, the alphabet and numerals on a blue background.
Typography: Articulat CF

Brand hero

A duo instead of a mascot

Hart and Wigor always appear together. Hart shows that every effort is worth it, while Wigor spreads energy and encourages that first step.

The scenes don't only show success. There's breathlessness, doubt and cheering, and the speech bubbles leave room for short texts.

Running: Joy and breathlessness
Ball: Ready to play
The “yoga” scene: the blue character meditates cross-legged, while the lime one stands in a lunge with arms outstretched and eyes closed.
Yoga: A moment of calm
The “pull-up bar” scene: the blue character hangs from the bar saying “I can't do it...”, while the lime one pulls up next to it and replies “Don't give up! Keep pushing!”.
Pull-up bar: Doubt and cheering
The “nearly there” scene: the exhausted blue character says “I can't go on...!”, and the lime one stands beside it cheering: “Hey, you're doing great, you can do it! The finish line is close!”.
Nearly there: Crisis and support
Scene

In frame

The “Seniors in Good Shape” programme page
A post from the series on the foundation's mission: a boy in a wheelchair throws a ball into a basket, next to a white “Overcoming barriers” card with a glove icon on a lime star.
A post template from the “Mission” series

Concept

From drawing to 3D

In the concept we showed the same scene as a drawing and as a 3D visualisation. The five final scenes also got 6-second animations.

The “ball” scene as a flat drawing: the blue and lime characters with balls.
2D drawing
The same scene as a 3D visualisation: characters with a soft texture, light and shadow.
3D visualisation
Scene version
Three slides from the foundation's presentation on a light background: goals and mission with the blue character in a headband, a chart of activities with the lime character and a slide titled “Our Foundation in the media”.

Standardisation

The brand in everyday work

The foundation's marketing team works in an interactive design system in Figma. It holds the typefaces, styles and ready templates for everyday work: YouTube covers, posts, presentations, reports and summaries.

The team swaps the duo's facial expressions and hands on its own, and a business card and letterhead are ready for print.

A post template on a pink background: the line “Together we discover the joy of movement” and the lime character running.
Post template
The foundation's LinkedIn profile: a pink cover with both characters and the foundation's tagline.
LinkedIn profile
A post for the “Multisport Classes” programme on a lime background with a large whistle icon.
Programme post
The slide “What else did we do in 2025?” with a list marked by number icons: social media growth, a new website, a new key visual and brand heroes.
Year-end summary presentation
Two versions of the A4 letterhead with the characters peeking out from behind the edge of the page.
Letterhead
The foundation's business card: a blue front with the mark and a pink back with the tagline and a QR code.
Business card

The website was only the beginning

In its annual summary, the foundation listed the new website, the new key visual and the brand heroes among its activities.

The work continues: standardising materials, news on the website and care of its code.

Client
Fundacja MultiSport
Scope
Branding · Website · Illustration · Animation · UI/UX Design · Coding · CMS panel · Rollout · Social media · Business materials · PPTX presentations
Technologies
WordPress · ACF PRO · Gravity Forms · Adobe XD · Figma · Adobe Illustrator · PowerPoint

The “MultiSport Fundacja” mark isn't our design. In the brandbook we described the rules for using it.

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