“We're launching a new brand and want to get it right from the start.”
A new brand, from the name to the first materials
We often hear: “All we need to start is a logo.” A logo matters, but before it comes deciding who you're talking to, what you're called, how you look and what customers get after the first contact. We put it all together from the start, because fixing it once the company has grown costs far more.
01Situation
Sound familiar?
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You have a product or service, but no name, logo or website yet.
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Investors, partners or your first customers are waiting for materials.
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The team has a lot of experience, and the brand has to show it from the first contact.
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The new brand is part of a group and has to fit with the others.
02Risks
Where it usually goes wrong
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The logo comes before the brand strategy, that is, before anyone decides who the brand is talking to. Afterwards nobody can say whether it's any good.
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The launch website is rushed. A year later you build it again and pay twice.
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Every material is made by someone different. A year later the brand looks like several different companies.
03Process
How we run it
We run every project in the same order: business first, design second. How we work See the results of our work Our values
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Strategy workshop: audience, competition, positioning, tone of voice.
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A name, if there isn't one yet, with an initial check of domains and similar names on the market.
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Identity: logo, colours, typography, photo and icon style, first applications.
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Website and launch materials: website, presentation, offer, social media, and packaging if you need it.
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A brandbook and file library that your team and future suppliers can use without us.
Let's talk about your brand.
Let's work out what you need and where it makes sense to start.
04Result
What you get
A brand strategy, a name (optional), an identity system, a website with an editing panel, a set of launch materials, a brandbook and a package of files for print and digital.
05Portfolio
From our portfolio
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Zippy Tail
A new Polish brand of pet supplements. Communication strategy, branding, illustrations, packaging, UI/UX.
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Vee
A new brand in the Vee portfolio, myvee, an AI-supported mobile network. An identity based on the parent brand's colours.
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PR Plastics
A newly founded recycling company, given the image it needed to enter a competitive market.
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Itodi
A made-to-measure furniture brand from scratch: name, logo, shop with a configurator, instructions and packaging.
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Intima Clinic
Six medical brands in one group. Workshops, names, identity, clinic signage and website.
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Made in Podlasie
A new Polish healthy food brand for the Kuwaiti market. Workshops, identity, labels and a stand.
06FAQ
Frequently asked questions
How long does it take to build a new brand?
The identity alone usually takes 4–6 weeks. With a name, website and launch materials, 2–3 months. We agree the schedule at the start.
Can we start with just the logo?
Yes. In that case we'll begin with a short workshop: we'll agree who the logo needs to speak to, so it's clear how to judge it.
Tell us about your new project
In the first call we'll see whether and how we can help, with no obligation.
Other challenges
02A new logo is the smallest part of a rebrand
“We need a rebrand, but a new logo is just the beginning.”
Designing a new logo takes a few weeks. The real work starts afterwards: the website, offers, presentations, packaging, signage, trade fairs and documents in every department. If nobody plans it, the old brand lives alongside the new one for years. That's why we plan and run the rebrand to the end, rollout included.
See how we can help03Your designer shouldn't be your sales bottleneck
“Every offer and presentation goes through the designer.”
In many companies it looks the same. The brandbook sits in a folder, and every presentation and offer waits in the queue for one designer. Or it doesn't wait and gets made however someone sees fit. First we tidy up what's there. Then we build templates and a library that everyone in marketing and sales can use.
See how we can help04A new website? First, let's check whether you need one
“Our website hasn't kept up with how the company works today.”
A website that can't keep up with the company has a cost: sales reps send PDFs, marketing waits for a developer and customers can't find the offer. But a new website isn't always the answer. First we check what really isn't working. Sometimes tidying up the content and structure is enough. If it needs building from scratch, we'll say so and explain why.
See how we can help05Who has access to your domain?
“We have several websites, hosting accounts and providers. Nobody has the full picture.”
Often nobody in the company can answer straight away. Websites, domains, mailboxes, analytics and logins have built up over the years, with different providers and in different people's names, often on private email addresses. It all works until something expires or someone breaks in. We take stock of everything and hand control of it back to the company.
See how we can help06A design in a PDF doesn't change anything yet
“We're looking for a partner who will see implementation through, not just hand over a design.”
The hardest work starts after the design is approved: development, printing, production, integrations and several suppliers who need to work together. This is often where clients are left alone with the files. We stay until the end and take responsibility for the result, suppliers included.
See how we can help07First we understand your product, then we design
“Our product is technical or regulated. It has to be understood first.”
Cell therapies, measuring equipment, liquid cooling, debt claims. When an agency doesn't understand this, it simplifies the message so much that your experts stop believing in their own communication. That's why we start with talks with experts, documentation and a visit to your site. We design the look once we understand the product.
See how we can help