Downloads
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Tick the statements that fit your company and add up the points. The result suggests whether a logo facelift will do, your materials need a tidy-up, or it's time for a new strategy.
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Worksheet
How to measure branding results
Metrics in four groups, from searches for the company name to the time it takes to prepare a proposal. Fill in today's figure, the target and the person who keeps an eye on each number.
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Checklist
Brand consistency audit
Lay out materials from several departments on one table and tick wherever the brand drifts apart. The result shows where to start tidying up.
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Check your brand documentation, from clear space to proposal templates. The result shows whether your team has everything it needs to make materials without waiting for a designer.
Best done with a few people
The same test filled in by the CEO, the head of marketing and a salesperson gives three different results. Those differences are the most interesting part, because they show where the brand means different things to people in the same company. Print a few copies, fill them in separately and only then compare.
Feel free to print the tools and share them around the company. If the results show more than your team can fix on its own, we can go through them together in a brand workshop and agree what to fix first and what can wait.
Would you rather go through the results with someone who does this every day?
In the first call we'll tell you plainly whether we can help. If we can, you'll know before we start what we'll do, in what order and when.