Product lines and variants
One brand, many products. We design packaging lines that show at a glance what ties the offer together and how the variants differ. We organise colours, names, illustrations and labelling so customers find their product more easily and your team can develop new ranges.
Approach
How to organise a whole family of products
We start with the full product list, planned launches and the way the offer will be presented on the shelf and in online shops.
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Offer map
We map out lines, flavours, sizes and price levels. We decide which differences need to stand out most and which can stay as secondary information.
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A shared rule
We set a fixed place for the brand, the name and the main benefit. A colour, photo or illustration helps tell variants apart without breaking the consistency of the range.
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Checked as a set
We show the packs side by side and scaled down. We check that a new variant still looks like part of the brand and can't be confused with another product.
Scope of work
What we prepare
Product line system Rules shared by the whole family
What we do
We create a graphic direction and a set of rules for current products and future launches. The scope covers the agreed packaging formats, labelling and information hierarchy.
What you get
- Product line concept
- Rules for labelling variants
- Sample line-up of the whole range
Designs for individual variants From the approved concept to files
What we do
We apply the system to specific products, allowing for different die-cuts, sizes and language versions, and working from the content and product data your team has approved.
What you get
- Designs of the agreed variants
- Files to the printer's specification
- Rules for adding new products
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