“We need a rebrand, but a new logo is just the beginning.”
A new logo is the smallest part of a rebrand
Designing a new logo takes a few weeks. The real work starts afterwards: the website, offers, presentations, packaging, signage, trade fairs and documents in every department. If nobody plans it, the old brand lives alongside the new one for years. That's why we plan and run the rebrand to the end, rollout included.
01Situation
Sound familiar?
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The company has changed in scale, offer or markets, but its image is still from the start-up days.
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After a merger or acquisition you have several brands and it's unclear which is the main one.
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Each department uses a different version of the logo, colours and templates.
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You're worried the change will confuse loyal customers.
02Risks
Where it usually goes wrong
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The project ends with the logo guidelines. Rollout is left “for later”, which usually means never.
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Nobody has listed where the brand appears, so old business cards and templates keep coming back for months.
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The team learns about the change from an email and doesn't know how to use the new brand.
03Process
How we run it
We run every project in the same order: business first, design second. How we work See the results of our work Our values
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Audit: we list every brand touchpoint, from the website to signage and print.
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Deciding the scale of change: a refresh or a new brand, what stays and what goes.
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Design of the new identity, tested on the most important materials.
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Rollout plan: order, deadlines, owners and a budget for replacing materials.
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Rollout and communicating the change: website, materials, templates, a guide for the team.
Let's talk about your brand.
Let's work out what you need and where it makes sense to start.
04Result
What you get
A touchpoint audit, a new identity and brandbook, a rollout schedule, new materials and website, and a package for communicating the change inside and outside the company.
05Portfolio
From our portfolio
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Porta Drzwi
A door manufacturer. Workshops, identity, catalogue, website and social media.
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Regamet
One of Poland's largest roofing manufacturers. Identity plus production and printing of materials.
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Mily Group
Workshops, communication strategy, branding, business materials, website and content.
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PolTREG
A biotech company listed on the Warsaw Stock Exchange. Rebranding, followed by reports, presentations and a website in the new identity.
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Itrons
An installation company. A rebrand with sub-brands for each service, built from a single hexagon, and a new website.
06FAQ
Frequently asked questions
Do we have to change our logo?
Not always. Sometimes the logo is fine and the problem is how the brand is used. Then we organise the system around the logo. We'll tell you straight after the audit.
In what order should materials be replaced?
We set that out in the rollout plan: first what customers see, then the materials that get used up anyway.
Let's talk about the scale of change
In the first call we'll see whether and how we can help, with no obligation.
Other challenges
01A new brand, from the name to the first materials
“We're launching a new brand and want to get it right from the start.”
We often hear: “All we need to start is a logo.” A logo matters, but before it comes deciding who you're talking to, what you're called, how you look and what customers get after the first contact. We put it all together from the start, because fixing it once the company has grown costs far more.
See how we can help03Your designer shouldn't be your sales bottleneck
“Every offer and presentation goes through the designer.”
In many companies it looks the same. The brandbook sits in a folder, and every presentation and offer waits in the queue for one designer. Or it doesn't wait and gets made however someone sees fit. First we tidy up what's there. Then we build templates and a library that everyone in marketing and sales can use.
See how we can help04A new website? First, let's check whether you need one
“Our website hasn't kept up with how the company works today.”
A website that can't keep up with the company has a cost: sales reps send PDFs, marketing waits for a developer and customers can't find the offer. But a new website isn't always the answer. First we check what really isn't working. Sometimes tidying up the content and structure is enough. If it needs building from scratch, we'll say so and explain why.
See how we can help05Who has access to your domain?
“We have several websites, hosting accounts and providers. Nobody has the full picture.”
Often nobody in the company can answer straight away. Websites, domains, mailboxes, analytics and logins have built up over the years, with different providers and in different people's names, often on private email addresses. It all works until something expires or someone breaks in. We take stock of everything and hand control of it back to the company.
See how we can help06A design in a PDF doesn't change anything yet
“We're looking for a partner who will see implementation through, not just hand over a design.”
The hardest work starts after the design is approved: development, printing, production, integrations and several suppliers who need to work together. This is often where clients are left alone with the files. We stay until the end and take responsibility for the result, suppliers included.
See how we can help07First we understand your product, then we design
“Our product is technical or regulated. It has to be understood first.”
Cell therapies, measuring equipment, liquid cooling, debt claims. When an agency doesn't understand this, it simplifies the message so much that your experts stop believing in their own communication. That's why we start with talks with experts, documentation and a visit to your site. We design the look once we understand the product.
See how we can help