Grupa BEST
A 30th-anniversary mark for BEST, the new best.com.pl website and one brand system for the websites of the group's companies in five countries.
01Where it started
Today the group has one brand system, but it started with an anniversary and a single website. For the 30th anniversary we refreshed BEST's visual identity and prepared commemorative materials and a new website that serves debtors and investors alike.
For the anniversary we designed a mark in which the number 30 is written with a line that borrows its rounded corner from the logo. Alongside it came a new BEST green and gold.
Materials for the 30th anniversary.
Anyone who wants to repay a debt goes straight to the BEST Online platform and the repayment terms. Investors find the investor relations section with reports.
The website has Polish and English versions, and we built it to WCAG 2.0. We moved over 4,000 posts, reports and documents to the new site.
The website's key visual is built on simplicity, clarity, rounded shapes and subtle gradients. We chose photos to match its colours, and the whole site got a new typeface.
Settings from best.com.pl
Online platform
Repay with ease Online
The text size and four contrast modes are recreated from the best.com.pl accessibility bar. We changed the accent from gold to red with a single change across the whole site. See the system sheet
02System
Each new company got the same framework: the BEST mark with the company's name beneath it, green #125545, the text styles from best.com.pl and navigation that connects the group. They differ in accent colour, shapes, photos and the features their audiences need.
The websites' home pages.
03Components
When rolling out the Bulgarian site, we mapped out what comes from best.com.pl and what comes from TFI.
best-capital.lu uses the same layout as the websites in Romania and Bulgaria.
04Growth
Each new website started from what already worked. We coded Bulgaria as the base for new markets, and Romania as a fuller version where modules can be switched on and off.
The first website and the source of the system. In Polish and English, WCAG 2.0 compliant. We look after it on an ongoing basis.
The same base as best.com.pl, with different colours, no colour panels and sharp-cornered photos. The investor area sits behind a login, and we recorded four video guides for the admin panel.
We brought the section below the hero and BEST Online over from best.com.pl. We ran the project with teams in Poland and Italy.
The code base for new markets, with elements from best.com.pl and TFI. We designed with Polish working copy, and the Bulgarian content arrived in spreadsheets.
A fuller version of the same base, with online payment. We continue to look after it.
An English-language website, launched as a copy of a ready group instance. Most of the work went into preparing space on BEST's servers.
On best.com.pl we made the colour temperature, contrast and sharpness of the photos consistent. The green gradient is added in the design, not in the photo.
In Romania and Bulgaria we recoloured clothes and props in stock photos to green #125545 and red #C00D0D.
05Working together
After the anniversary and best.com.pl came more companies, with dozens of smaller changes in between. Today we look after the group's websites on an ongoing basis.
Every website has a CMS panel so the team can edit content themselves. best.com.pl runs on WordPress with ACF blocks, and for BEST TFI we recorded video guides to the panel.
Each company looks like a brand of its own, and from the first screen it's clear it belongs to BEST.
BEST comes across as a business partner, and to debtors as understanding support that offers the best solutions.
Zippy Tail
We built the Zippy Tail brand from scratch: the name, strategy, labels for eight supplements for dogs and cats, the shipping box and the shop design.
PolTREG
A rebrand for a biotech company listed on the Warsaw Stock Exchange, the poltreg.bio website for patients, investors and partners, and ongoing design support.
Dawtona Group
All of Dawtona's communication beyond the shelf: over 90 projects, from posts and trade fair stands to four websites and animations.
Intima Clinic
Six medical brands in one group. Workshops, names, identity, clinic signage, print, animations and the intimaclinic.pl website.
Porta Drzwi
A design system for an existing logo: a frame taken from the logo, grids, icons, drawings, a catalogue, porta.com.pl, social media and sales materials for a door manufacturer.
Mily Group
A rebrand for a deer antler supplier: communication strategy, logo, logo guidelines, the milygroup.com website and trade fair materials.
Itodi
A new made-to-measure furniture brand built from scratch: the name, a logo with a stretched “o”, the design of a shop with a configurator, an instruction leaflet and packaging.
Overmax
UX/UI design for the Overmax shop: RC cars in cinematic shots, a carefully worked-out product page, a category menu and a quiz that picks a model for you.
Design Optyk
A family-run chain of premium eyewear stores: an identity without gold, in-store materials and a new online shop linked to the stock of six of its seven stores.
Fundacja MultiSport
An identity with a design system in Figma, a WCAG-compliant website and a brand hero duo that gets people moving.
PetCuisine
We built a brand from scratch for a pet food manufacturer in the Dawtona Group: from the name and tagline, through packaging in 12 flavours and the website, to trade fair stands across Europe.
Vee
We designed the Vee brand with its sub-brands, the vee.ai website, web applications and trade fair materials, and for myvee, the identity and a store.
Tell us what you want to change. In a first, no-obligation call we will see whether and how we can help.
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