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Three WellB oil cartons, Awake, Citrus Paradisi and Romance, on a cream background next to a twig and a stone.
Awake, Citrus Paradisi and Romance oil cartons

WellB

From the brand name to the oil cartons

WellB makes cushions in Poland for relaxation, meditation, yoga and nursing babies. We came up with its name, logo and everything the customer touches: from the labels sewn into the cushions to the boxes for its essential oils.

See the brand up close

Working together

One brand, more than a dozen projects

We've worked with WellB since the brand launched. First we did the name, logo and everything the cushions needed. Then the brand came back to us with essential oils.

  • 14 projects for one brand
  • 5 oil cartons, each on a different paper
  • 4 jacquard labels for the cushions
  • 3 engraving lengths for bolsters

  • Brief

    Build the image of a new brand from scratch: from a name that fits the company's mission and values to product labels and oil packaging. It had to feel light, caring, professional and high quality.

  • Idea

    People are at the centre, and what matters most is their wellbeing, rest, relaxation and comfort. The image should be friendly and caring, while showing the high quality of the products.

  • Result

    A friendly identity that speaks clearly about support, caring for mental and physical health, and quality.

Name

well b(e)

The name joins two words, “well” and “be”, and says straight away what the brand is about: the wellbeing of the people who use its cushions. Expanding it gave us three slogans, and for each one we drew a pictogram that went onto the labels.

Choose a slogan

well be relaxede happye still

Cushions filled with buckwheat hulls support relaxation, and the cards teach good positions.

A relaxed body and mind mean feeling better, even while simply sitting, reading and sleeping.

A moment away from the daily rush, to meet yourself.

A woman resting on a sofa among WellB cushions, next to an armchair with a labelled bolster.

Logo

A smile and a heart in one word

The logotype is simple, because it has to feel at home on a label the size of a postage stamp and on an engraving. It has two details: a built-in smile and the letter B, which is also a heart. The B works on its own as a separate mark too, for example on an oil cap. The identity is built on pastel pink, pastel green and earth colours, which show most strongly on the packaging. The typeface is the sans serif Acumin.

  • Cream#EBD6CD
  • Coral#F46F6A
  • Burgundy#5C212F
  • A woman kneeling on a bed, leaning on a mustard WellB bolster.
  • A woman sitting on a stool with a WellB seat cushion.
  • A woman lying on a mat with her head on a WellB cushion and a bolster on her feet, which rest against the wall.
  • A laughing woman holding a WellB cushion to her eyes.

Labels

A label you want to turn over

For the cushions we designed four jacquard labels in two brand colours. Each label is folded in half: the logo with the smile on the front, a slogan or pictograms on the back.

Engraving for large bolsters

We carried the same calm tone over to the engraving. We prepared it in three lengths, 17, 20 and 24 cm, to fit different bolsters.

WellB labels sewn into cushions, and an engraving on a handle.
Labels and engraving on the cushions
A WellB card with an illustration of a woman lying on a cushion in Supported Bound Angle Pose, 5–20 minutes, and a description of the position.
Card with the Supported Bound Angle Pose

Cards

Instructions that let you breathe

The cushions come with cards showing positions for relaxation and recovery practice. We drew the illustrations and laid out the content: time, a description of the position, benefits and tips on what else to use for support.

Two open WellB catalogues with photos of cushions and the slogan “When your head and face are relaxed, your body follows”.

Essential oils

Five oils, five papers

WellB came back to us with a series of five 5 ml essential oils. We designed sleeve cartons, bottle labels and small cap stickers. Each oil has its own through-dyed paper with a natural texture, its own pictogram and a short slogan. The paper colours match the oil names and echo earth colours.

Front of the Awake box: logo, pictogram, the word Organic, the name Awake, the slogan Energy & Freshness and 5 ml.
Front of the Citrus Paradisi box: logo, pictogram, the word Organic, the name Citrus Paradisi, the slogan Spontaneous Joy and 5 ml.
Front of the Harmony box: logo, pictogram, the word Organic, the name Harmony, the slogan Natural Clarity and 5 ml.
Front of the Passion box: logo, pictogram, the word Organic, the name Passion, the slogan Sensual Joy and 5 ml.
Front of the Romance box: logo, pictogram, the word Organic, the name Romance, the slogan Evening Relaxation and 5 ml.
Dieline of the Awake box from the print preview file: ingredients, front, directions, back with barcode and glue flap.
Dieline from the print file. The red line is the cut line
Dieline of the Citrus Paradisi box from the print preview file: ingredients, front, directions, back with barcode and glue flap.
Dieline from the print file. The red line is the cut line
Dieline of the Harmony box from the print preview file: ingredients, front, directions, back with barcode and glue flap.
Dieline from the print file. The red line is the cut line
Dieline of the Passion box from the print preview file: ingredients, front, directions, back with barcode and glue flap.
Dieline from the print file. The red line is the cut line
Dieline of the Romance box from the print preview file: ingredients, front, directions, back with barcode and glue flap.
Dieline from the print file. The red line is the cut line

Awake

Energy & Freshness

Citrus, brings energy and freshness.

Paper: Keaykolour China White

Citrus Paradisi

Spontaneous Joy

Grapefruit, motivating and satisfying.

Paper: Keaykolour Pastel Pink

Harmony

Natural Clarity

Lightly herbal, like a breath in the open air.

Paper: Keaykolour Sequoia

Passion

Sensual Joy

Floral and fresh, like a moment's rest.

Paper: Keaykolour Rosebud

Romance

Evening Relaxation

Sweet, for the evening, with a hint of wood and warmth.

Paper: Keaykolour Holly

White print on clear film

Only the essentials stayed on the bottles: the name, the slogan, “100% pure essential oil” and three quality marks. Everything else moved to the carton, so the small label looks light.

  • 5 mlbottle, 21.5 × 53 mm
  • 42 × 71 × 29 mmsleeve that slides over the box
  • 67 × 25 mmbottle label
  • 14 mmcap sticker

How the series came together

  1. A trial concept

    First we showed the design for three oils. Only once the direction was approved did we finish the rest of the series.

  2. Fixes at 1:1 scale

    We scaled the design to a real bottle, enlarged “100% pure essential oil” and calmed down the Harmony pictogram so it had fewer waves.

  3. Through-dyed papers

    The colour came from the paper itself, and there was a single white print. On the light papers, China White and Pastel Pink, we swapped the white for a colour so the lettering would show.

  4. Lighter labels

    The bottle labels moved to clear film with white print. The cap got just the B mark from the logo.

  5. Print

    We moved the designs onto the printer's die line, checked the INCI ingredient lists and prepared the print files. We also ordered the printing of the cartons and stickers.

Passion, Harmony and Romance oil cartons against a background of leaves.
  • A hand dripping WellB oil into a steaming diffuser.
  • Bottles of WellB Awake and Citrus Paradisi oils on a shelf next to a diffuser and flowers.

Materials

The whole identity in one place

Notebook, business card, letterhead, tote bag, voucher and social media graphics.

  • A pink notebook with the WellB logo and the pictograms from the labels.

    Notebook with logo and pictograms

  • A WellB business card on a wooden tray next to dried flowers.

    Business card

  • WellB letterhead on a wicker chair.

    Letterhead

  • A linen tote bag with the WellB logo on a wooden jetty.

    Tote bag

  • A WellB DL voucher with the slogan “Pokochaj siebie” (“Love yourself”) on a stone slab.

    DL voucher

  • Three mint-coloured WellB social media graphics.

    Social media graphics

One studio, from name to print

WellB is a small brand, but we took the same care over every part of it: from the name, through the label, to a sticker 14 mm across. That's why the cushions, cards and oils look like one family.

Client
WellB
Scope
  • Branding
  • Logo
  • Packaging
  • Production and print
  • Illustration
  • Catalogue
  • Business materials
  • Social media

More projects

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