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The art of opening.

Twenty years of Porta in Romania and a three-day anniversary event in Arad. We designed the look of the whole event: from the invitation, through the factory, the conference and the gala, to the anniversary book.

Client
Porta, door manufacturer
Event
Three days in Arad, Romania
Scope
Identity, print, screens, animations, book

IBehind the door

First, guests saw a keyhole

The anniversary tagline was “Unlock the experience”. A keyhole opens the invitation and then comes back on one medium after another: on the wall at the entrance, in the lift, at the bar and on the screens.

Mailer: a hand slides a card with the 20 mark out from behind a green curtain, next to the tagline “Unlock the experience”
The “Unlock the experience” mailer, sent together with the invitation.

Animated invitation

The invitation opens with the tagline in a keyhole, followed by a drawing of the facade, the 20 mark, a short history of Porta in Romania and the gala date.

IIThe idea

Porta is Latin for door

Porta makes doors, and the anniversary conference was called “The Art of Opening”. So the whole visual system is about opening: every item is a door, an arch, a key or a keyhole.

An illuminated wall in front of a townhouse facade with a keyhole-shaped passage
The entrance from the concept: a keyhole as a gateway.

Porta's identity is built on a green frame taken from the construction of the logo. For the anniversary we needed something festive that was still recognisable, so we derived an ornamental art deco frame from the white space around the 20 mark.

We built the rest of the system from motifs everyone associates with doors. That way even an item without a logo, like the drinks menu, instantly looks like part of the same event.

Five motifs

  1. The anniversary frame: a mint arch and a green art deco frame around the 20 mark

    01

    The logo frame

    The green frame from the construction of the Porta mark, and its festive art deco version around the 20 mark.

  2. Two arch-shaped drinks menus, one white and one green

    02

    The arch

    Silver line drawings of doors and windows. They gave us the arch, the shape of the menu, the agenda, the drinks menus and the welcome screens.

  3. A key with a green arch-shaped tag against a hotel reception desk

    03

    The key

    A symbol of passing through the door into the anniversary. It hangs on the tag of each hotel room key.

  4. Lift doors with keyhole-shaped stickers and the tagline in English and Romanian

    04

    The keyhole

    The sign of the “Unlock the experience” tagline. It stands wherever something begins: on the invitation, at the entrance and on the lift doors.

  5. The Porta logo against a green velvet curtain

    05

    The curtain

    Green velvet is the background of the LED screens, the mailer and the animations. The curtain parts and the show begins.

The 20 Years of Possibilities mark, white with a silver shadow

The 20 Years of Possibilities mark

The 20 mark already existed, so we didn't design a new logo. It got a line frame, white with a silver finish, as an extension of the key visual.

Event palette and typography

  • Porta green CMYK 100/0/60/0
  • Mint #80CCC0
  • Bottle green #135041
  • White #FFFFFF
  • Silver foil and print
  • The tagline “Unlock the experience” set in the event's serif typeface

    Serif typeface. For headings and taglines, like “Unlock the experience” on the book's band.

  • Inter

    Inter. The typeface from Porta's identity, for body text and information.

Concept presentation

  1. A board with a line drawing of the facade and the words Porta KMI Anniversary Romania

    01Facade drawing

  2. A board with two frames: the Porta identity and the anniversary

    02Identity frame and anniversary frame

  3. Three arches with the 20 mark, the Porta logo in its frame and a date set in the serif typeface

    03Mark, frame and typography

  4. Two arches with line drawings of a door and a key

    04Drawings: arch and key

  5. Key visual: the tagline “Unlock the experience” set inside a green keyhole

    05The tagline in a keyhole

  6. A hand slides a card with the 20 mark out from behind a green curtain

    06An invitation from behind the curtain

  7. A mockup of a bag and gift box with a door line motif

    07Bags and gift box

  8. A signpost with three green signs: Garden, Reception, Exit

    08Wayfinding

Boards from the concept presentation.

Tall racks of door leaves in the factory warehouse, with an orange forklift below
The door leaf warehouse at the Porta factory

  1. IIIThree days

    The guest's path

    We designed, in order, everything a guest would see along the way: from the first email to the evening at the gala.

  2. 01Before the event

    An invitation in five languages

    A mailer with a keyhole and an animated invitation in English, Romanian, Bulgarian, Serbian and Hungarian.

    • Mailer
    • Animation in 5 languages
    A mockup of the invitation: a card with the 20 mark in an envelope with an oval cut-out

  3. 02Day 1 · arrival

    A hotel in the anniversary colours

    A welcome wall in the lobby, vertical screens with the programme, car park signage, lift stickers, door hangers and a welcome letter.

    • 5 × 2.3 m welcome wall
    • 1080 × 1920 px screens
    • Door hangers
    • Welcome letter
    A welcome wall in the lobby with a keyhole, the 20 mark and a greeting in English and Romanian

  4. 03Day 2 · morning

    Registration at the factory

    The day begins at the Porta factory. Guests are welcomed with badges on lanyards, an agenda, pins and a flag at the entrance.

    • Badges and lanyards
    • A5 agenda
    • Ø 55 mm pins
    • Flag
    An agenda in an arched frame with the 20 mark, a keyhole and a thank-you to the guests
    A round pin with the 20 mark and text in English and Romanian

  5. 04Day 2 · conference

    The “The Art of Opening” conference

    A presentation template for speakers, a show on three LED walls and screens for the awards ceremony.

    • 9 × 2.5 m wall
    • Two 3 × 2.5 m walls
    • PPTX template
    The conference stage with three LED walls: a keyhole and the 20 mark
    A slide from the presentation template: 20 Years of Possibilities in light coming through a keyhole

  6. 05Day 2 · evening

    The gala at The Old Casino Arad

    A screen loop, a gobo projection, an arch-shaped menu, a fan-style drinks menu and coasters.

    • Drinks fan in EN and RO
    • Menu
    • Coasters
    • Gobo
    Round tables on the grass seen from above, with green arch-shaped menus
    A drinks menu in the form of a rotating fan, in green and black versions

  7. 06All three days

    Set design

    A reception desk with a backdrop, a glam box with a keyhole-shaped frame, a memory wall with the brand's history, gates, roll-ups and signposts.

    • Memory wall: 8 panels of 1.5 × 2.5 m
    • Glam box
    • Gates and roll-ups
    A photo wall with a keyhole-shaped frame and the 20 mark
    A design for the eight memory wall panels with Porta's history since 1992

  8. 07To keep

    The anniversary book

    A book on Porta's history: factories, projects and maps, with a band and endpapers in the brand colour.

    • 240 × 280 mm
    • Hot-stamped band
    • Tracing paper pages
    See the book
    A green book with the Porta bracket cut out on the cover, leaning against a velvet armchair

IVOn screen

Three LED walls, one stage

For the conference stage we prepared a show for three independent LED walls: a central one of 9 × 2.5 m and two side walls of 3 × 2.5 m. Each scene was made at the resolution of its wall, and the files went to the technical crew in formats for their media servers.

  • Centre 2304 × 640 px
  • Sides 768 × 640 px
  • 30 frames per second
Left screen: 20 Years of Possibilities against the curtain
Central screen: a keyhole and the words Porta Romania’s 20th Anniversary and Aniversare 20 de ani
Right screen: 20 de ani de posibilități against the curtain

Show sequences

Guests arrive. A keyhole and the 20 mark wait for the guests, with a greeting in English and Romanian.

During the talks the side screens show fixed graphics: “20 Years of Possibilities” on the left and “20 de ani de posibilități” on the right.

The left screen speaks English, the right one Romanian. The same rule applies in the hotel, at the gala and on the drinks menu.

A vertical screen reading “Welcome, Bine ați venit!” in an arched frame with the 20 mark
A vertical screen with the tagline “Unlock the experience” in English and Romanian and a keyhole

Vertical screens in the hotel

A welcome, the tagline and the programme on 1080 × 1920 px screens, in English and Romanian.

The gala screen

A loop with a line drawing of the casino and an invitation to celebrate in two languages. We prepared it in two formats, because the screen resolution changed on the day of the gala. For the awards ceremony we also made screens for each category and certificates for the winners.

  • 1920 × 1080 px
  • 1664 × 1152 px
A close-up of machine rollers on the production line in warm light
The Porta factory in Arad

VThe book

A book that stays

The book “When doors become part of a bigger story”, about Porta's factories, people and markets, in Polish and English. We designed it from the mockup to the print files.

  1. The book's band with the tagline “Unlock the experience”

    01 · Band

    A hot-stamped band

    A 576 × 110 mm strip wraps the book like a ribbon on a present. On it, the tagline “Unlock the experience”.

  2. The green book cover with an embossed bracket

    02 · Cover

    A bracket from the Porta mark

    A 240 × 280 mm format. On the green cover, the bracket from the Porta mark, like a door frame.

  3. 03 · Endpapers

    Solid green

    Opening the cover, the guest steps into the brand colour before seeing the first photo.

  4. A tracing paper page with a map of Poland and handwritten factory labels

    04 · Tracing paper

    Pages you can see through

    Translucent paper with a map and handwritten notes. The page beneath shows through, as if through a door left ajar.

  5. A spread from the book with a photo of a production hall

    05 · Photography

    Factories and projects

    Bolszewo, Ełk, Suwałki and Nidzica in Poland, and Arad in Romania: spreads on production, details and finished projects.

  6. The “Growth” spread on a mint background with embossed letters

    06 · Values

    Letters from the brand name

    The chapters on values open with the embossed letters P, O, R, T, A. Then come maps of the markets, from Paraguay and Vietnam to Kenya and Côte d'Ivoire.

A spread with photos of doors and a detail with the number 13
The “Future” spread with the embossed letters P and O

Spreads from the book mockup.

From invitation to book.

One motif, two languages on every item and over 30 materials, ready for printers and technical crews.

See all our work with Porta

3
days of events in Arad
3
LED walls on the conference stage
5
language versions of the invitation
30+
materials in one motif

More projects

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