Ford Fiesta
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Back
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From above
Hana Design
A backdrop that lets the furniture take the stage
Kraków-based Hana Design furnishes offices and commercial interiors with furniture from several dozen international brands. We looked after its brand, from a logo facelift, catalogues for architects and a website with a configurator to vehicle wraps and holiday cards.
See what we didCollaboration
One team, from the logo to the vehicle fleet
We started with workshops and a logo refresh. Then came catalogues, presentations, the website, vehicles, newsletters and the dozens of small jobs a brand needs every month. All of them were done by the same team, which knew the identity by heart.
- 13 architects surveyed before the website was designed
- 50+ jobs, from business cards to the vehicle fleet
- about 2,000 product pages on the website we designed and built
- about 80 brands with their own pages
Number of products and brands according to the hanadesign.pl sitemap.
Logo facelift
Refresh, don't start over
The brand was well known, so there was no reason to change it. But the handwritten “hana” in a thin line wasn't always legible, and the logo had only one version, which was hard to fit on a folder, a car or a website header.
We balanced the proportions between “hana” and “design”, and added a minimalist symbol derived from the shape of a piece of furniture, as well as a horizontal version. Black and white were joined by greys and copper gold, and a serif typeface was added to the sans serif.
- 01A legible “hana” A stronger line and proportions balanced with “design”.
- 02A symbol from furniture A mark that works on its own: on a wall, as embroidery, as an avatar.
- 03Horizontal version For the website header, vehicles and long formats.
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Graphite
HEX #262626
CMYK 0 0 0 85 -
Copper gold
HEX #fccc96
CMYK 0 19 40 1 -
White
HEX #ffffff
CMYK 0 0 0 0
- Roboto Primary typeface
- Abril Fatface Secondary typeface
The serif secondary typeface underlines the brand's experience and its premium character.
Company materials
Copper you can feel under your fingertips
The identity mustn't compete with the furniture, which is often colourful and interesting in form. That's why the printed materials are quiet: black through-dyed paper, plenty of space and one accent, copper gold. On the business cards it's hot stamping, foil pressed into the paper with heat. The wide range is shown with line icons of furniture: a chair, a desk, a chest of drawers, an armchair and a lamp, drawn with a thin line.
- business cards in black card stock with hot stamping in copper gold
- folders printed on both sides
- letterheads in two versions: with copper print, and in black and white for the office printer
- black envelopes with copper print
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Offer folder
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Envelope
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Letterhead
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Easter card
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Christmas cards
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Notebook
For architects
First, we asked architects
Architects and interior designers choose the furniture for their projects, so they decide where the client buys. Before the new website was built, we ran a survey among them. We received 13 replies, and they set the project's priorities.
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Files for projects
3D and CAD models, dimensions and technical drawings. Without them, a product can't be placed in a visualisation.
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Upholstery and price
In the configurator, the fabric and the price of the chosen variant matter most, and only then the mechanism and frame colour.
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Specific filters
Price, colour, height and depth, material, room and style.
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Catalogues in one place
8 out of 13 people wanted the brands' catalogues and materials collected on the supplier's website.
Materials that stay on the desk
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Catalogue of brands, products and projects
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Brochure on the ergonomic chair
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Catalogue, list of manufacturers
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Leaflet
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Leaflet for developers' sales offices
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Presentation with a short version of the offer
Website with a configurator
One configurator for two thousand pieces of furniture
In the menu, next to the product categories, we highlighted specific brands to make products easier to reach. The hardest part of designing the website was how different the furniture is. A chair has upholstery and a frame, a desk has a top and legs, a reception counter has melamine and metal. We designed a configurator structure that fits all of them.
On the product page, the customer picks variants from a swatch window, sees only their own selection and adds the product to an enquiry. The enquiry works like a basket, but instead of going to payment it goes to a sales rep. Next to it are technical data, swatches and downloads: 2D and 3D models in DWG, 3DS and SKP, the brand catalogue and textures.
MARO
Emel reception counter
Enquiry
Melamine and metal swatches from hanadesign.pl
Vehicle wraps
On the way to your office
That's Hana Design's tagline, and the vehicles of its sales reps and fitters carry it all over the city. The wrap extends the stroke from the logo: “hana” runs along the whole side, with furniture icons from the catalogue below it. First came a Fiesta car, and when the fleet grew, a Ducato van in the same style.
Fiat Ducato
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Back
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Front
The brand in the frame
A brand that doesn't hide the product
Hana Design got a consistent, calm premium brand image, a website that's easy to expand with new brands and products, and tools that architects reach for when working on a project.
New materials never started from scratch. They were made by a team that knew the brand's identity and needs, kept an eye on print quality and coordinated reprints in one place.
- Client
- Hana Design, Kraków, Poland
- Collaboration
- 50+ jobs
- Scope
- Strategy workshops
- Branding
- Logo
- Business materials
- Catalogue
- Leaflets and brochures
- PPTX presentations
- UI/UX Design
- Website
- Coding
- CMS panel
- Rollout
- Content entry
- Animation
- Social media
- Branded merchandise
- Production and print
- Technologies
- WordPress
- WooCommerce
- product configurator
- GetResponse
- Online
- hanadesign.pl
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Facing a similar challenge?
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