Biurokoncept
A desk customers put together themselves
We designed and coded biurokoncept.pl: a catalogue of over a thousand pieces of furniture with a pCon configurator and an enquiry basket.
See how it works
SKY · WUTEH
Catalogue
Over a thousand pieces of furniture, all easy to find
Biurokoncept fits out offices that are comfortable for the team and welcoming for clients: from interior design, through choosing furniture and equipment, logistics and installation, to servicing. It sells furniture from dozens of manufacturers, and the old website showed all of it as one long list of products.
We moved the products from the old shop, filled in the gaps and made the data consistent: manufacturer, categories, spaces, descriptions and benefits. Today the client's team adds new products on its own.
- about 1,040 products in the catalogue
- 32 manufacturer brands
- 11 spaces, from reception to outdoor
- 10 product groups with icons in the menu
- Offices and open-plan spaces
- Executive offices
- Conference rooms
- Receptions
- Break-out areas
- Canteens
- Staff rooms
- Schools
- Clinics and hospitals
- Restaurants
- Outdoor
Desks and tables
- Electric desks
- Executive desks
- Workstation desks
- Conference tables
- High tables
- Mobile tables and desks
- Solid wood tables
- Coffee and side tables
Armchairs and chairs
- Office armchairs
- Conference and office chairs
- Restaurant chairs
- Bar stools
- Benches
- Gaming chairs
- Executive armchairs
- Specialist chairs
Acoustic panels and furniture
- Acoustic pods and booths
- Wall panels
- Ceiling panels
- Freestanding and mobile screens
- Hanging screens
- Desk screens
- Acoustic lamps
- Acoustic furniture
Soft seating
- Sofas
- Armchairs
- Poufs
- Benches
- Modular systems
- Bar stools and stools
Storage
- Cabinets and chests of drawers
- Pedestals and cargo units
- Lockers
- Shelving
- Cabinets and shelving on wheels
- Workwear lockers
Receptions
- Reception desks
- Sofas and armchairs
- Coffee tables
- Benches
Made-to-measure furniture
- Kitchens
- Wardrobes and built-ins
- Desks
- Counters
Complementary
- Office carpets
- Mobile walls
- Office lighting
- Metal furniture
- Agility mobile furniture
- Wallpapers
- Office plants
Accessories
- Media ports
- Monitor arms
- Coat stands
- Desk pads
- Waste bins
- Boards
- TV stands
- Planters and plant stands
Sector furniture
- Furniture for schools
- Furniture for healthcare
- Interior design
- Fit-out
- Office furniture leasing
Customer path
From the conference room to a ready enquiry
The path was meant to end with contact with a sales rep, but with something concrete in hand. The customer chooses a space, a product and its version, and Biurokoncept receives an enquiry with the full configuration: size, top colour, frame and extras.
Product page
The configurator is half the job
The other half is data. pCon provides the model and the price, but not the attributes for filters and comparison. So we simplified the filters to what can be maintained: manufacturer, space and colour, and a standardised product page describes the rest.
We deployed the website on the client's server, and the Biurokoncept team got training and a recorded guide on how to add a product and connect the configurator to it, without a developer.
Breadcrumbs
Breadcrumbs
The category and subcategory above the photo, to go up a level in one click.
Gallery
Gallery
Photos of arrangements, showing the desk in a real office, not just on a white background.
Manufacturer above the name
Manufacturer above the name
At the Biurokoncept team's request, the manufacturer's brand sits above the product name, both on the list and on the product page.
Product benefits
Product benefits
One list of benefits in the same layout for over a thousand products from different manufacturers.
Configure
Configure
Opens the pCon configurator below the description. The finished configuration goes into the enquiry cart.
Comparison
Comparison
We built the product comparison as a separate stage of work. The attributes for comparison are filled in by hand.
Mobile version
The same catalogue in your pocket
We designed the mobile version separately, along with a menu that unfolds the product groups one below the other on a small screen. After the client's first tests we also enlarged the text and line spacing across the whole site.
Key visual
Plenty of light, sand and a single yellow accent
The brand moved away from its previous colours. Light, sandy backgrounds, dark graphite in the header and a single yellow for the things customers are meant to click: configuration, enquiries, hotspots on project photos. Add to that minimalist layouts, lots of light, smooth animations and a film opening the home page.
- Sand
#F6F5F1 - Sand 100
#B7B39D - Sand 200
#76725F - Yellow accent
#F7FF7D - Graphite
#161616
The biurokoncept.pl home page.
Sales reps receive a ready enquiry
Customers browse the catalogue by space, product or service, put together their own desk in the configurator, and the sales rep gets an enquiry with the configuration ready.
The old shop ran on Redcart. We prepared the launch together with the client's SEO agency: a redirect map leads the old product addresses to the new ones, and we checked the site in audits before and after publication, including indexing and data in Google Search Console. After launch came pages on ESG and ergonomics, downloadable materials behind a login, landing pages for enquiries, and furniture for schools and healthcare.
- Client
- Biurokoncept, Wrocław, Poland
- Scope
- Strategy workshops
- UI/UX Design
- Website
- Coding
- pCon implementation
- CMS panel
- Content entry
- Rollout
- Technologies
- WordPress
- WooCommerce
- pCon.ui
- Google Search Console
- Online
- biurokoncept.pl
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Facing a similar challenge?
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