visual identity visual identity
Projects
Intima Clinic

Intima Clinic

A modern medical center with a particular specialization in aesthetic and plastic gynecology procedures. A holistic approach to patients through collaboration with specialists from various fields.

Link
http://www.intimaclinic.pl/
Client

Intima Clinic


Scope of work
Branding
Logo
Production and printing
Website
Date
2024
Client

Intima Clinic

Date
2024
Scope of work
Branding
Logo
Production and printing
Website

Link
http://www.intimaclinic.pl/
wizytowki_intima
Group 3088@2x

Process

Objective

To organize the services of the Intima Clinic brand and distinguish sub-brands differing in specialization, yet collaborating within the entire portfolio. Modernity, high specialization, and intimacy presented in a subtle way.

Solution

Development of naming understandable to all target groups. Identification based on harmonious colors, two font types, and high-quality photos. Intimacy highlighted by a glass effect appearing in backgrounds and photographs.

Result

A distinctly standout identification in the gynecology/aesthetic medicine market—emphasizing naturalness, subtlety, and patient care.

Big idea

A capacious identification growing along with the group of brands. Departing from the standards of the Polish aesthetic/medical industry and focusing on subdued colors, distinctive serif font, and photographs of body details with a delicate glass effect, providing a sense of care and respect for intimacy.
3 (1)
Group 3670@2x

Key words

 Gynecology Clinic
 Quality Holism Care
 Gynecology Clinic
 Quality Holism Care
 
 Quality Holism Care
 Gynecology Clinic
 
 Quality Holism Care
 

Semantics

Logos based on the same scheme—a large INTIMA name common to all sub-brands, a smaller proprietary name, and a signet built from the shape of a flattened circle with a symbol referring to the given brand inscribed in it.
Group 39079@2x
4@2x
CMYK: 10 2 0 4
RGB: 221 240 246
HEX: #ddf0f6
CMYK: 81 22 0 43
RGB: 28 114 146
HEX: #1c7292
CMYK: 82 33 0 72
RGB: 13 48 72
HEX: #0d3048
8_2@2x

Typography

The brand identification was built based on the serif font Gambetta and the sans-serif font Neue Haas Grotesk, which together create a combination full of delicacy.

Main font

Gambetta

Auxiliary font

Neue Haas Grotesk
typography
Group 39080@2x

Website

The website is one of the most important elements of the entire identification. It serves as a functional tool and source of knowledge about a wide portfolio of services. It is characterized by transparency and minimalism.

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