Creating from scratch a coherent, recognizable, and distinctive brand of dietary supplements for dogs and cats, addressing a gap in the field of animal health prevention. Emphasizing the quality of formulations and care for animal well-being.

An identity based on the symbolism of the human–animal relationship, featuring a distinctive logo and a cohesive graphic system. Introduction of an energetic key visual, illustrative packaging showcasing animals according to category, and bold typography and color schemes. Definition of communication guidelines (playbook) and design of a functional website supporting both sales and brand image.

A complete, cohesive brand identity system covering all touchpoints – from packaging to digital communication. A distinctive, easily recognizable aesthetic that builds likability and credibility, with a clear distinction between product categories. Tools supporting consistent communication and the ongoing development of the brand across various channels.