visual identity visual identity
Projects
WellB

WellB

WellB is a manufacturer of pillows and specialized products designed for meditation, yoga, and breastfeeding. Their products are meticulously crafted and of very high quality.

Link
https://wellb.store/
Client

WellB


Scope of work
Branding
Logo
Packaging
Production and printing
Social media
Date
2023
Client

WellB

Date
2023
Scope of work
Branding
Logo
Packaging
Production and printing
Social media

Link
https://wellb.store/
sygnet znak
Group 3091

Process

Objective

To create a cohesive image and identity for a new brand from scratch – starting with developing a name that aligns with the company's mission and values, to product tags and oil packaging. Emphasis on lightness, care, professionalism, and quality.

Solution

A name and its extension referring to the well-being of individuals using the brand's products – well b(e) – be still, be happy, be relaxed. The identity is based on a delicate pastel pink combined with pastel green and earth tones, primarily present in the packaging.

Result

A friendly, supportive brand identity conveying clear messages of support, care for mental and physical health, and quality.

Big idea

Conveying the brand's values – placing the individual at the center, prioritizing their well-being, ability to rest, relaxation, and comfort. A friendly, caring image that also indicates high quality.
sygnet mockup
wizytowki

Key words

 Identity Beauty
 Social Media Design Logo
 Identity Beauty
 Social Media Design Logo
 
 Social Media Design Logo
 Identity Beauty
 
 Social Media Design Logo
 

Semantics

The name was created by combining two words – "well" and "be," which quickly conveys the brand's core values. A simple logotype with an embedded smile and the letter B referencing a heart, care, and concern.
id
torba 1
CMYK: 0 9 13 9
RGB: 232 210 201
HEX: #e8d2c9
CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #ffffff
CMYK: 0 0 0 47
RGB: 135 135 135
HEX: #878787
metki

Typography

The WellB brand identity is based on a sans-serif typeface – Acumin.

Main font

Acumin VF

Auxiliary font

Acumin VF
typography
kartka DL 1

Packaging

A series of packages for essential oils corresponds with their names and refers to earth tones. We used mass-dyed papers with a pleasant, natural texture, applying single-color printing – white or gray, ensuring consistency across the series.

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