visual identity visual identity
Projects
Valare

Valare

A new brand engaged in the production of high-quality wall coverings, with diverse textures and patterns created by renowned designers.

Link
http://www.valare.com
Client

Valare


Scope of work
Branding
Logo
Website
Date
2021
Client

Valare

Date
2021
Scope of work
Branding
Logo
Website

Link
http://www.valare.com
plakaty
plakaty szablon

Process

Goal

To create an identity for a premium brand entering the Polish and international markets. Focusing on showcasing high-quality materials and service, as well as exceptional design.

Solution

We created a complete identity for the new brand – from the company name, through corporate materials, to a website with an extensive configurator. The identity is based on subdued colors with a turquoise accent, minimalist typography, and high-quality interior photos.

Big idea

As a new brand entering the market, Valare must immediately be associated with quality and a designer approach to design. It should evoke desire, respect, and align with global standards.
bannery

Website

The created website is the heart of the entire identity and the main sales tool. We aimed for simplicity with a memorable accent; therefore, the company color is used in many elements, which will be associated with Valare. The website is intended to serve a practical function and work primarily with architects; hence, an entire zone was created for them, where they can design their own patterns, collect favorite collections, and gain knowledge in the field of installation tips.
aplikacja mobilna
Widok mobilny

Key words

 Design Trends Customisation Responsive
 Responsive Customisation Trends Design
 Design Trends Customisation Responsive
 Responsive Customisation Trends Design
 
 Responsive Customisation Trends Design
 Design Trends Customisation Responsive
 
 Responsive Customisation Trends Design
 

Semantics

The logo has a minimalist typographic form with an accent on the letter V.
3-plakaty-ulica
CMYK: 81 0 18 25
RGB: 37 192 158
HEX: #25c09e
CMYK: 36 21 0 79
RGB: 34 42 53
HEX: #222a35
CMYK: 0 0 0 3
RGB: 247 247 247
HEX: #f7f7f7

Typography

We chose a single font family – Aventa, in various weights.

Main font

Aventa Bold

Auxiliary font

Aventa Regular
typography

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