visual identity visual identity
Projects
Sukošan

Sukošan

Sukošan is a picturesque town located in Croatia, known for its beautiful beaches and marina. It is a popular destination for tourists seeking relaxation by the Adriatic Sea.

Link
http://www.suncanavilla.com
Client


Scope of work
Branding
Logo
Production and printing
Social media
Website
Date
2021
Client

Date
2021
Scope of work
Branding
Logo
Production and printing
Social media
Website

Link
http://www.suncanavilla.com
piaer logo złote_1
Obszar roboczy 1

Process

Goal

To create a visual identity that reflects the charm and attractiveness of Sukošan as a tourist destination. The aim was to design a logo and website that would attract potential visitors and provide them with essential information.

Solution

A visual identity was developed using colors associated with the sea and sun to convey the atmosphere of relaxation and vacation. The logo incorporates elements symbolizing waves and the sun, emphasizing the coastal character of the town.

Result

A cohesive and inviting image of Sukošan was created, encouraging tourists to visit and explore the town's attractions.

Big idea

The website was designed to be user-friendly, providing visitors with information about accommodations, attractions, and events in Sukošan. High-quality photographs and intuitive navigation enhance the user experience.
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Website

The website is intended to showcase the soothing character of the place, delight with photographs and serve as the main place to book facilities. An additional ‘surroundings’ section serves as a guide for visitors to Sukosan making their stay more enjoyable and varied.

Key words

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Semantics

The logo shows a simplified drawing of a villa against a background of a setting sun, which also symbolises the colour of the logo. We opted for shades of copper, white and bottle green, which together create an elegant and minimalist effect.
card
CMYK: 85 0 11 79
RGB: 8 54 48
HEX: #083630
CMYK: 0 39 66 18
RGB: 210 128 72
HEX: #d28048
CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #ffffff

Typography

Two typefaces have been used - the serif and elegant Butler and the sans-serif Axiforma which is ideal as a side text.

Main font

Butler

Auxiliary font

Axiforma
typography
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