visual identity visual identity
Projects
Qmodular

Qmodular

Qmodular is a company specializing in the production of modular homes, buildings, blocks, hotels, and more. It is a rapidly growing enterprise that has set innovation and the pursuit of perfection in its projects as its standard.

Link
www.qmodular.com
Client

Qmodular


Scope of work
Branding
Logo
Production and printing
Date
2021
Client

Qmodular

Date
2021
Scope of work
Branding
Logo
Production and printing

Link
www.qmodular.com
Qmodular
Logo

Process

Objective

The client approached us with the need to create a new visual language for the brand, which until then had only a website and a logo.

Solution

The logo was refreshed, sans-serif fonts matching the modern character of the brand were selected, and colors harmonizing with the aesthetics of Qmodular's house designs were chosen. Business cards, posters, email footers, and product cards were then created to serve the company's cohesive image.

Result

The created identity has a modern, orderly, and subdued character, which perfectly aligns with the company's values and image. A consistent visual language translates into a more professional reception by clients.

Big idea

The created identity has a modern, orderly, and subdued character, which perfectly aligns with the company's values and image. A consistent visual language translates into a more professional reception by clients.
qmodular-1
papier firmoey

Key words

 Minimalism Modernity
 Modernity. Minimalism
 Minimalism Modernity
 Modernity. Minimalism
 
 Modernity. Minimalism
 Minimalism Modernity
 
 Modernity. Minimalism
 

Semantics

The logo was subtly refreshed to better match the newly selected typography. The mark focuses on the letter 'Q' from the company's name.
qmodular-2
Sygnet
ulotki-3
CMYK: 8 8 0 76
RGB: 55 55 60
HEX: #37373c
CMYK: 0 0 0 9
RGB: 231 230 230
HEX: #e7e6e6
CMYK: 5 2 0 22
RGB: 189 196 200
HEX: #bdc4c8
ulotki 4

Typography

One font family was chosen for the identification—Rubik, available in many styles.

Main font

Rubik

Auxiliary font

Rubik
typography
post

Iconography

The icons are based on regular geometric shapes with consistent proportions, creating a sense of harmony and referencing technical drawings of modular homes.
logo

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