Streamlining the current visual identity and creating a new version of materials that will support the new product offering structure, while serving as a functional sales tool, an inspiring guide for end customers, and an educational resource for sales representatives.

Moving away from the construction-focused style of the catalog toward a more lifestyle-oriented, inspiring, and modern approach. Intuitive material structure with a broader focus on the audience’s needs. Creating a unique identity by incorporating the shape from the logo into graphic elements.

A consistent design system across different channels and for diverse audience groups. Distinctive shapes and guidelines derived from the logo.