visual identity visual identity

Overmax

A fan brand offering remote-controlled vehicles inspired by real cars. Its DNA is built on fun, community, and boundless excitement, bringing together children, adults, and hobbyists in a shared passion.

Client

Overmax


Scope of work
UI/UX Design
Date
2026
Client

Overmax

Date
2026
Scope of work
UI/UX Design
iPhone 17 Pro Abstract Stone Mockup 1@2x
mobilex2

Key words

 Immersion Dynamism Excitement
 Rebellion Fun Storytelling
 Immersion Dynamism Excitement
 Rebellion Fun Storytelling
 
 Rebellion Fun Storytelling
 Immersion Dynamism Excitement
 
 Rebellion Fun Storytelling
 

Website

A dynamic, immersive experience aligned with the brand narrative. It combines a distinctive, bold visual style with modern solutions, highlighting energy, rebellion, and dynamism. Product presentations evoke emotions - desire, excitement, and the urge to own - while maintaining clarity and a minimalist form. The website also serves as a community hub, engaging users through content, spot maps, and UGC elements, strengthening the sense of belonging.

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