visual identity visual identity
Projects
myvee

myvee

An innovation in the mobile phone market. An AI-assisted operator using the concept of a virtual assistant to help with management.

Link

Client

myvee


Scope of work
App
Branding
Logo
Date
2024
Client

myvee

Date
2024
Scope of work
App
Branding
Logo

Link

Group 3087@2x
Group 3088@2x

Process

Objective

To introduce a competitive solution on the market by leveraging the existing Vee technology for managing calls and messages for individual users. Competing with the largest mobile network operators.

Solution

We based the visual identity of the new brand from the Vee portfolio on its colors in a gradient form, combined with soft lines derived from the logo symbol. Showcasing the app’s utility in real-life situations.

Result

A standout mobile operator both in terms of product innovation and visually, thanks to the unique color scheme and eye-catching graphic elements. The brand builds trust and meets the needs of modern users.

Big idea

The logo symbol is based on a hexagon derived from the Vee logo, with a new color palette created by combining basic colors. We introduced delicate, gradient lines reminiscent of connections. The hexagon motif is used in the branding and graphics.
11@2x
Group 3089@2x

Key words

 Identyfikacja Minimalizm
 Social Media Design Logo
 Identyfikacja Minimalizm
 Social Media Design Logo
 
 Social Media Design Logo
 Identyfikacja Minimalizm
 
 Social Media Design Logo
 
2@2x
3@2x
Group 3094@2x
CMYK: 0 29 79 3
RGB: 248 177 51
HEX: #f8b133
CMYK: 0 61 70 8
RGB: 234 92 71
HEX: #ea5c47
CMYK: 20 12 0 18
RGB: 168 183 209
HEX: #a8b7d1
7_2@2x
Mask Group 24@2x

Typography

The Gilroy font family was used to maintain consistency with the Vee brand.

Main font

Gilroy

Auxiliary font

Brak
typography

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