To design a comprehensive visual identity for a newly opened spa salon in Krakow, whose mission is to soothe the body and mind. The client's goal was to create a place where one can relax and gift themselves a valuable and pleasant moment.

To create a brand associated with nature, tranquility, and inner balance, we focused on plant motifs, warm, enveloping earth tones (greens, browns, beiges), as well as elegant and subtle typographic and graphic solutions.

The final result of the design process was the creation of a cohesive brand identity system: a logo, utility materials, and marketing materials—in both print and digital versions—that attract attention and encourage visiting the salon and staying longer.