Creating a cohesive communication for a new brand that presents a broad and diverse product portfolio in an aesthetic way. Emphasizing the company’s expert image, experience, and knowledge. Additionally, developing a functional furniture configurator that showcases the flexibility, innovation, and unique design of the offering.

A minimalist logo referencing the idea of personalization and dimensional flexibility, reflecting the functionality of the furniture configurator. A key visual based on a warm color palette and bold headlines, complemented by high-quality visual materials emphasizing the brand’s lifestyle character. The system is supported by a cohesive set of icons and a comprehensively developed strategy.

A complete and well-structured brand identity system. A brand with a modern, consistent image, ready to scale - including into international markets - effectively competing with industry leaders.