visual identity visual identity
Projects
Dawtona

Dawtona

Dawtona is a Polish leader in processing fresh vegetables and fruits, primarily sourced from its own fields, utilizing an integrated production model to ensure the highest quality products.

Link
http://www.dawtona.pl
Client

Dawtona


Scope of work
CMS panel
Implementation
UI/UX Design
Website
Date
2025
Client

Dawtona

Date
2025
Scope of work
CMS panel
Implementation
UI/UX Design
Website

Link
http://www.dawtona.pl
Mockup
mobile dawtona1@2x

Process

Objective

Due to the redesign of Dawtona's product packaging, the objective was to refresh the website. The aim was to align with the new label design and strategy, showcasing the freshness, juiciness, and quality of the products, emphasizing the brand's Polish roots, modernizing the site, and promoting the products as effectively as possible.

Solution

The solution involved introducing numerous animations and interactions, product videos, and diversifying with original layouts. This approach provided a modern presentation of the brand and its assortment.

Result

The result is a unique and fresh image that underscores the brand's market-leading position.

Big idea

The concept was to create a Key Visual that highlights the appetizing nature of the products in their new look while effectively distinguishing Dawtona from its competitors. Varied layouts, numerous interactions, and product animations are the main components of the new image.
sygnet mockup@2x

Key words

 Website Nature
 Social Media Design Logo
 Website Nature
 Social Media Design Logo
 
 Social Media Design Logo
 Website Nature
 
 Social Media Design Logo
 

Website

A clear, modern design emphasizes the brand's values and its Polish roots. The combination of Dawtona's characteristic shade of red with subtle beige supports building a cohesive image and drawing attention to the assortment. We ensured intuitive layouts, readable navigation, and a positive user experience.

Product Animations

Animations are a very important and distinctive element of the site. A separate animation was created for each product category, adding dynamism and capturing greater attention. Animations were also used in the main hero section of the homepage and the "About Us" page.
Dawtona_animacja rendery

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