visual identity visual identity
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Clios

A brand that comprehensively supports injured parties throughout the process of reporting and handling claims — motor, personal, and property-related. It simplifies complex procedures, educates users, and builds users’ independence.

Link
-
Client

Clios


Scope of work
App
Branding
Strategic workshops
UI/UX Design
Website
Date
2026
Client

Clios

Date
2026
Scope of work
App
Branding
Strategic workshops
UI/UX Design
Website

Link
-
Gemini_Generated_Image_jxota5jxota5jxot
logo DCX

Process

objective

Building a recognizable brand identity that allows audiences to clearly understand its character and values - both visually and through communication. Demonstrating innovation, experience, and quality, while maintaining friendliness and openness toward the customer.

solution

Use of a clean color palette based on white, grays, dark navy, and an energetic shade of blue and green as accent colors. The main visual element is a blue line/curve, used in the background of graphics and photos, forming a fragment of the Clios logo emblem rotated 45°.

result

A modern, minimalist, and flexible identity that emphasizes the company’s technological character and builds the image of a trustworthy partner.

Big idea

Clean aesthetics, the distinctive blue line from the emblem, and a cohesive visual system build recognition and trust, creating a functional, consistent ecosystem for a first-choice brand.
sygnet mockup
59d60791-1

Key words

 Application Social Media Strategy
 Logo Website Branding
 Application Social Media Strategy
 Logo Website Branding
 
 Logo Website Branding
 Application Social Media Strategy
 
 Logo Website Branding
 

Materials

The brand materials included, among others, the app and website interface, social media, outdoor communication, and vehicle branding. Focus was placed on usability and the fast delivery of messages.
www
telefon social media
materiały
CMYK: 97 18 0 11
RGB: 7 185 226
HEX: #07b9e2
CMYK: 0 0 0 6
RGB: 239 239 239
HEX: #efefef
CMYK: 100 32 0 90
RGB: 0 17 25
HEX: #001119
blboard

App

One of the key elements is the application used for reporting and managing various types of claims, with the goal of high intuitiveness, ease of use, and a user-friendly UX.
Group 38928
apka

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