Clios
A brand that comprehensively supports injured parties throughout the process of reporting and handling claims — motor, personal, and property-related. It simplifies complex procedures, educates users, and builds users’ independence.
Clios
Scope of work
App
Branding
Strategic workshops
UI/UX Design
Website
2026
Clios
2026
App
Branding
Strategic workshops
UI/UX Design
Website
Process
objective
Building a recognizable brand identity that allows audiences to clearly understand its character and values - both visually and through communication. Demonstrating innovation, experience, and quality, while maintaining friendliness and openness toward the customer.
solution
Use of a clean color palette based on white, grays, dark navy, and an energetic shade of blue and green as accent colors. The main visual element is a blue line/curve, used in the background of graphics and photos, forming a fragment of the Clios logo emblem rotated 45°.
result
A modern, minimalist, and flexible identity that emphasizes the company’s technological character and builds the image of a trustworthy partner.
Big idea
Key words
Materials
RGB: 7 185 226
HEX: #07b9e2
RGB: 239 239 239
HEX: #efefef
RGB: 0 17 25
HEX: #001119
App