visual identity visual identity
Projects
Carrywater

Carrywater

A Polish consulting company with nearly 30 years of experience, specializing in business consulting, project management, and IT technologies.

Link
https://carrywater.com/
Client

Carrywater


Scope of work
Branding
CMS panel
Coding
Content implementation
Corporate materials
Social media
Strategic workshops
Website
Date
2026
Client

Carrywater

Date
2026
Scope of work
Branding
CMS panel
Coding
Content implementation
Corporate materials
Social media
Strategic workshops
Website

Link
https://carrywater.com/
slajdy@2x
Zrzut ekranu 2026-04-1 o 15.28.45

Process

objective

Refreshing the Carrywater brand image through rebranding, a comprehensive website redesign, unifying communication, and creating a cohesive, professional message tailored to the needs of two key audiences—external clients seeking support in their projects, and specialists looking for attractive career opportunities.

solution

A composition centered around the word “done,” emphasized with a check mark and an upward arrow. Clear typographic hierarchy and a light color palette with a lime accent, often used in gradients. Complemented by a claim, a line motif, industry-related imagery, and minimalist icons.

result

A consistent identity with clear guidelines and ready-to-use tools for everyday communication - both online and offline.

Big idea

The identity is based on an element derived from the logo—a distinctive wing motif that appears as a frame around images or as a compositional element.
okladka@2x

Key words

 Website CMS Panel
 Branding Corporate Materials Social Media
 Website CMS Panel
 Branding Corporate Materials Social Media
 
 Branding Corporate Materials Social Media
 Website CMS Panel
 
 Branding Corporate Materials Social Media
 
katalog rozkladowki@2x
CMYK: 62 12 0 71
RGB: 28 65 74
HEX: #1c414a
CMYK: 5 0 52 6
RGB: 228 239 115
HEX: #E4EF73
CMYK: 0 0 0 5
RGB: 242 242 242
HEX: #f2f2f2
www@2x
www 2@2x

Iconography

A minimalist, linear design based on a grid. The distinctive “open-ended” motif, visible in the continuity of the icon, references the logo’s frame. This system is used to showcase product features and materials, making clarity and simplicity essential.
ikonka@2x

Recent projects

Mily Group
A leading manufacturer and supplier of natural dog chews and deer antler raw material. A reliable partner for companies worldwide, with the capability to supply nearly hundreds of tons of antler annually.
Carrywater
A Polish consulting company with nearly 30 years of experience, specializing in business consulting, project management, and IT technologies.
Porta Doors
Manufacturer of interior, exterior, and technical doors with over 30 years of experience. Comprehensive solutions for various types of interiors, combining functionality and design.
Dawtona
A Polish leader in the processing of fresh vegetables and fruits, primarily sourced from its own fields, operating on an integrated production model that ensures the highest product quality.

Mily Group

Carrywater

Porta Doors

Dawtona