# Fluostudio

> Branding agency for medium-sized and large companies across Poland and abroad: strategy, visual identity, websites, catalogues and animation.

This is the English version of the site. Every page has a Markdown version at its own address, with `.md` in place of the trailing slash, e.g. https://fluo.studio/services/branding.md (home page: https://fluo.studio/index.md). The Polish version is at https://fluostudio.pl/llms.txt.

Contact: [hello@fluostudio.pl](mailto:hello@fluostudio.pl), phone +48 726 220 596, [contact form](https://fluo.studio/contact/).

## Services

- [Services: branding, websites and design](https://fluo.studio/services.md): Branding, websites, graphic design and product design for medium-sized and large companies: from strategy and logo to catalogues, online shops and web applications.
- [Branding and rebranding for companies](https://fluo.studio/services/branding.md): Branding and rebranding for medium-sized and large companies: strategy, naming, logo, visual identity, brandbook and templates. Over 100 visual identities designed.
- [Graphic design services for companies](https://fluo.studio/services/graphic-design.md): Graphic design for companies: catalogues, packaging, reports, presentations, campaigns and trade fair stands, plus kits your team can use to put materials together themselves.
- [Product design: UX, web applications and MVPs](https://fluo.studio/services/product-design.md): We design digital products for companies: user interviews, clickable wireframes, testing, interfaces, MVPs and web apps, from goals to finished screens.
- [Websites for companies: design, build and care](https://fluo.studio/services/websites.md): Company websites, online shops, websites with configurators and landing pages for medium-sized and large companies: a panel built around your brand, content migration and care after launch.
- [Promotional and brand materials, banner design](https://fluo.studio/services/branding/advertising-and-branding-materials.md): Advertising and brand materials design: trade show stands, roll-ups, backdrops, flags, billboards, posters, leaflets, banners and campaigns.
- [Brand and sales campaigns](https://fluo.studio/services/branding/brand-and-sales-campaigns.md): We create concepts and creative for brand and sales campaigns: the main message, the key visual and adaptations for the channels you choose.
- [Rolling out a new brand identity in your company](https://fluo.studio/services/branding/brand-rollout.md): Rolling out a new identity across a company: an inventory of touchpoints, a replacement plan, building and vehicle signage, templates, team training and support after launch.
- [Brand workshop and competitor analysis](https://fluo.studio/services/branding/brand-workshop.md): A brand workshop with your team: mission, values, audiences, advantages and the direction the brand should take, written up in a summary with recommendations.
- [Brandbook and logo guidelines design](https://fluo.studio/services/branding/brandbook.md): Brandbook and logo guidelines design: logo rules, colours, typography, icons, photography style and templates, with examples on real materials.
- [Brand strategy and brand communication](https://fluo.studio/services/branding/branding-strategy.md): Brand strategy for companies: market and competitors, audiences, positioning, tone of voice and key messages, which then shape the logo and the whole identity.
- [Company event and anniversary identity](https://fluo.studio/services/branding/event-and-anniversary-identity.md): Identity for events and company anniversaries: an event mark or motif, invitations, name badges, stage screens, set design, gifts and a commemorative book.
- [Brand key visual design](https://fluo.studio/services/branding/key-visual.md): Brand key visual design: colours, typography, graphic motif, pattern, icons and illustrations that make a brand recognisable without its logo.
- [Logo design and visual identity](https://fluo.studio/services/branding/logo.md): Logo design for companies: symbol, logotype, versions for different backgrounds, colours and usage rules. Over 100 identities for companies across many industries.
- [Naming: names for companies, brands and products](https://fluo.studio/services/branding/naming.md): Naming for companies and brands: names that are easy to remember, pronounce and spell, domain and trademark checks, and a logo for the chosen name.
- [Stationery: business cards, letterheads and folders](https://fluo.studio/services/branding/stationery.md): Business stationery design: business cards, letterheads, envelopes, folders and customer forms. Paper and finish selection, plus print-ready files.
- [3D product renders](https://fluo.studio/services/graphic-design/3d-product-renders.md): We create 3D visuals of products and packaging: packshots, variants and scenes for online shops, catalogues and campaigns.
- [Catalogue, report and company publication design](https://fluo.studio/services/graphic-design/catalogs.md): We design and lay out product catalogues, reports, magazines, albums and manuals. Print-ready files, an online version and a template for the next edition.
- [Annual and financial report design for listed companies](https://fluo.studio/services/graphic-design/corporate-reports.md): We design annual and quarterly reports and management reports: a template in the company's identity, clear tables and charts, and every new edition typeset on time.
- [Retail display materials](https://fluo.studio/services/graphic-design/display-materials.md): We design display materials for shops and retail chains: stands, display units, shelf signage and kits for promotional campaigns.
- [E-book design and layout, PDF and EPUB guides](https://fluo.studio/services/graphic-design/e-books.md): We design e-books and guides for reading on screen: chapters, diagrams, a clickable table of contents, PDF and EPUB, plus graphics to promote them.
- [Explainer videos, how-to and promotional films](https://fluo.studio/services/graphic-design/explainer-video.md): We make explainers, animated instructions and launch videos, for clients including Porta and Acer. We take care of the script, drawings, voice-over and language versions.
- [Motion design, 2D and 3D logo and product animation](https://fluo.studio/services/graphic-design/motion-design.md): We animate logos, products from CAD files, event screens, social posts, ads and websites. We write the script, draw the storyboard and deliver files for every channel.
- [Billboards, citylights and press ads](https://fluo.studio/services/graphic-design/outdoor-and-print-advertising.md): We design billboards, citylights and press ads. A clear message, campaign adaptations and files prepared to each medium's specification.
- [Packaging and label design](https://fluo.studio/services/graphic-design/packaging.md): We design packaging and labels that stand out on the shelf: from a single label to a range in more than a dozen flavours, with print-ready files and visuals for your shop.
- [Product and sales presentations, slide design](https://fluo.studio/services/graphic-design/presentations.md): Sales, investor and board presentations: storyline, slides, charts linked to your data, and a template in PowerPoint, Google Slides, Canva or Figma.
- [Product label design](https://fluo.studio/services/graphic-design/product-labels.md): Label design for bottles, jars and packaging. A clear hierarchy of information, product variants and files prepared for the printing technology.
- [Product lines and variants](https://fluo.studio/services/graphic-design/product-lines-and-variants.md): We design consistent packaging lines and clear labelling for flavours, sizes and variants, from the rules of the system to production files.
- [Materials for sales teams](https://fluo.studio/services/graphic-design/sales-materials.md): We design sales presentations, product cards and materials for sales reps, and organise the arguments, data and structure of your offer.
- [Social media and digital banners](https://fluo.studio/services/graphic-design/social-media-and-banners.md): We design social media graphics and web banners: campaign sets, ad formats and templates for your brand team.
- [MVP development, market testing and idea validation](https://fluo.studio/services/product-design/mvp.md): We design and build MVPs: a first version of the product with the features that test the idea, shown to real users, with data for your next decisions.
- [Usability testing, UX audits and user testing](https://fluo.studio/services/product-design/testing.md): Usability testing of online shops, portals and apps with the people who use them, UX audits, analytics and accessibility, plus a list of fixes, most important first.
- [UI/UX design: interface design for business](https://fluo.studio/services/product-design/ui-ux-design.md): We design interfaces for online shops, partner portals, configurators and apps: from user interviews and wireframes to a design system for developers.
- [Web apps for companies: portals, panels and tools](https://fluo.studio/services/product-design/web-applications.md): We design and build web apps for companies: partner portals, client panels, configurators and tools that replace spreadsheets and emails.
- [Interactive wireframes and prototypes](https://fluo.studio/services/product-design/wireframing.md): Clickable wireframes and prototypes of your product's main paths, tested with your team and with users before you pay for design and development.
- [CMS setup and training](https://fluo.studio/services/websites/cms-setup-and-training.md): We set up a CMS that fits your website and train your team to edit content, photos and pages, then hand over the tools for everyday work.
- [Company websites for medium and large businesses](https://fluo.studio/services/websites/company-website.md): Company websites with a separate path for customers, partners, candidates and investors. A panel where your team develops the site on its own, language versions and support after launch.
- [Websites with a product configurator: design and build](https://fluo.studio/services/websites/configurator-website.md): A configurator where customers put together a product themselves: size, colour, finish and extras. The enquiry with the configuration goes to a sales rep. We also implement pCon.
- [Content architecture and copywriting](https://fluo.studio/services/websites/content-architecture-and-copywriting.md): We organise your website's structure and write its content: a sitemap, information hierarchy, offer descriptions and messages that lead to contact.
- [Online shops connected to stock and company systems](https://fluo.studio/services/websites/e-commerce-store.md): WooCommerce shops connected to your warehouse, BaseLinker and couriers, or a shop design for the platform you use. Product page and cart designed for phones first.
- [Landing pages for campaigns, launches and promotions](https://fluo.studio/services/websites/landing-page.md): A landing page with one goal and one button, using the same headline as the ad. Country versions from one layout and a form connected to your systems.
- [Moving from WordPress to Astro (static site)](https://fluo.studio/services/websites/moving-from-wordpress-to-astro.md): We move rarely updated websites from WordPress to Astro. Same design and addresses, no PHP, plugins or server fees, and changes made through a chat with an AI assistant.
- [WCAG-compliant websites: accessibility audit and fixes](https://fluo.studio/services/websites/wcag-accessible-website.md): We design and fix websites to meet WCAG level AA: contrast, headings, forms, image descriptions, and use with a keyboard and a screen reader.

## What companies come to us with

- [What companies come to us with](https://fluo.studio/challenges.md): The company has grown, the offer has changed, and the brand and website have fallen behind. The situations companies most often bring to us, and what we do about them.
- [Design with implementation: development, print, production](https://fluo.studio/challenges/brand-rollout.md): Once the design is approved, we don't leave you with the files. We manage development, printing, production, integrations and suppliers right through to the end result.
- [Brand and website for technical and regulated products](https://fluo.studio/challenges/complex-product.md): Medicine, biotech, industry, finance, IT. First we get to know the product, the audience and the legal constraints, then we design the brand and communication.
- [A new brand from scratch: strategy, identity, website](https://fluo.studio/challenges/new-brand.md): Building a new brand? We take it from strategy and name through identity and website to launch materials, so it grows with the company.
- [Rebuilding a company website: when it makes sense](https://fluo.studio/challenges/new-website.md): Website not keeping up with the company? We check whether tidying it up is enough or it needs rebuilding, then design and build a site that's easy to edit.
- [Rebranding with company-wide rollout](https://fluo.studio/challenges/rebranding.md): Rebranding with rollout. We design a new identity and carry it over to your website, sales materials, products and your team's daily work.
- [Templates and a materials system for your team](https://fluo.studio/challenges/tools-for-your-team.md): Presentation, offer and document templates plus a graphics library, so your team can produce consistent materials without waiting for a designer.
- [Sorting out company domains, hosting and websites](https://fluo.studio/challenges/web-infrastructure.md): Several websites, hosting accounts and providers? We take stock of domains, servers, analytics and access, then organise them so the company stays in control.

## Industries

- [Branding and packaging for FMCG brands](https://fluo.studio/fmcg-industry.md): Strategy, identity, packaging, campaigns and product websites for food and consumer brands that need to stand out on the shelf.
- [Branding for manufacturers and technical companies](https://fluo.studio/industrial-sector.md): Brand, catalogues, websites and configurators for manufacturers of doors, roofing, furniture and equipment, where sales reps and customers find the right product fast.
- [Branding for medicine and pharma](https://fluo.studio/medical-and-pharmaceutical-industry.md): Identity, materials and websites for clinics, biotech companies and medical equipment manufacturers, written with patients and regulations in mind.
- [Branding for technology and IT companies](https://fluo.studio/new-technology-it-industry.md): Identity, websites, pitch decks, key visuals and product materials for technology companies that need to explain a complex product simply.
- [We design for industry, FMCG, IT and medicine](https://fluo.studio/we-design-for-4-industries.md): We work mostly for manufacturers, FMCG brands, technology and medical companies, and we carry what we learn in one industry over to the next.

## Projects

- [Projects: branding, websites and catalogues](https://fluo.studio/projects.md): Selected projects for mid-sized and large companies, including Porta, Acer and Fundacja MultiSport: identities, websites, catalogues, packaging and animation.
- [Acer: 1,200 jobs for five markets](https://fluo.studio/projects/acer.md): Over 1,200 jobs for Acer across five markets: banners for retail chains, Aspire Vero, Chromebook Plus, Predator and the Partner Marketing Hub portal.
- [BEST Group: brand system and the best.com.pl website](https://fluo.studio/projects/best-s-a.md): A logo for BEST's 30th anniversary, the new best.com.pl website and one brand system for the group companies' websites in Poland, Italy, Bulgaria, Romania and Luxembourg.
- [Biurokoncept: a website with a pCon configurator](https://fluo.studio/projects/biurokoncept.md): The new biurokoncept.pl website with a catalogue of over a thousand pieces of furniture, a pCon configurator and an enquiry basket that takes ready-made configurations.
- [Dawtona Group: communication beyond the shelf](https://fluo.studio/projects/dawtona.md): All of Dawtona's communication beyond the shelf. Posts, presentations, leaflets, trade fair stands, product animations and four websites, from dawtona.pl to the Moc Pomidora (Tomato Power) quiz.
- [DCX: communication for a cooling manufacturer](https://fluo.studio/projects/dcx.md): Communication for DCX, a maker of liquid cooling for data centres, built on its existing logo: trade fairs, a catalogue, 3D animations, a presentation, a website and LinkedIn.
- [Design Optyk: brand and online shop for an eyewear chain](https://fluo.studio/projects/designoptyk.md): An identity without gold for a family-run chain of premium eyewear stores, in-store materials and an online shop linked to the stock of six of the seven stores.
- [Fundacja MultiSport: brand and a WCAG website](https://fluo.studio/projects/fundacja-multisport.md): Fundacja MultiSport's identity with a design system in Figma, a WCAG-compliant website and a brand hero duo in illustrations and animations that gets people moving.
- [Hana Design: logo, materials and configurator](https://fluo.studio/projects/hana-design.md): A logo refresh, print with copper foil stamping, materials for architects, a website with a configurator for about 2,000 products, and vehicle wraps for Hana Design.
- [HomeKoncept: brand for a house design studio](https://fluo.studio/projects/homekoncept.md): Rebuilding the brand of HomeKoncept, a house design studio: logo, logo guidelines, 25 materials, a catalogue and the design of a shop selling ready-made house plans.
- [Intima Clinic: six medical brands](https://fluo.studio/projects/intima-clinic.md): Brand workshops, naming and identity for the six brands of Intima Clinic Group, materials, signage and the intimaclinic.pl website with over 240 services.
- [irtech: rebrand and over 20 templates](https://fluo.studio/projects/irtech.md): A rebrand for irtech, a distributor of measuring equipment: two workshops, a new logo, over 20 material templates and one style for product photos.
- [Itodi: a made-to-measure furniture brand from scratch](https://fluo.studio/projects/itodi.md): A new made-to-measure furniture brand built from scratch: workshops, naming, a logo with a stretched “o”, configurator icons and the design of the itodi.pl shop.
- [Itrons: five sub-brands from one hexagon](https://fluo.studio/projects/itrons.md): Itrons: one hexagon made of three modules, and five sub-brands. Workshops, names, visual identity, materials and the itrons.pl website.
- [Made in Podlasie: a health food brand](https://fluo.studio/projects/made-in-podlasie.md): Visual identity, labels and a trade stand for a new health food brand from Podlasie in north-eastern Poland, entering the Kuwaiti market.
- [Mily Group: rebrand for an antler supplier](https://fluo.studio/projects/mily-group.md): A rebrand for Mily Group, a maker of natural dog chews and a supplier of deer antler: communication strategy, logo, logo guidelines and the milygroup.com website.
- [Novicare: an orthopaedic equipment brand](https://fluo.studio/projects/novicare.md): Identity for Novicare, a manufacturer and distributor of orthopaedic equipment, the Novicare24 chain of shops, shop windows, a price list, leaflets and an online shop.
- [Nowa Stomatologia: website for a dental clinic in Kraków](https://fluo.studio/projects/nowa-stomatologia.md): Design, build and ongoing development of the website for 32 Nowa Stomatologia, a dental clinic in Kraków, with booking at two practices and with each specialist.
- [Overmax: UX/UI design for an RC car shop](https://fluo.studio/projects/overmax.md): UX/UI design for the Overmax RC car shop: product page, category menu, comparison tool and a quiz that helps you choose the right model.
- [PetCuisine: brand for a pet food manufacturer](https://fluo.studio/projects/petcuisine.md): Identity for a manufacturer of dog and cat food: a logo with dog and cat profiles, packaging in 12 flavours, the pet-cuisine.pl website and trade fair stands.
- [Pokket: website for a fruit mousse brand](https://fluo.studio/projects/pokket.md): The pokket.pl website for a brand of fruit mousse pouches from the Dawtona Group: UX/UI, animation in every section, build with a CMS, and an extension for Protein Booster.
- [PolTREG: rebrand and website for a listed company](https://fluo.studio/projects/poltreg.md): A rebrand for PolTREG, the poltreg.bio website for patients, investors and partners, and ongoing design support for a company listed on the Warsaw Stock Exchange.
- [Porta: design system and door catalogue](https://fluo.studio/projects/porta-drzwi.md): A design system for Porta's existing logo: a frame taken from the logo, grids, icons, drawings, a catalogue, the porta.com.pl website, social media and sales materials.
- [Porta PRO: an Architect Zone with BIM files](https://fluo.studio/projects/porta-pro.md): UI/UX design and build of Porta's Architect Zone: doors chosen by specification, BIM files, a knowledge base that reads like a guide, and migrated content.
- [Porta's 20th anniversary in Romania](https://fluo.studio/projects/porta-rumunia-20-lat.md): An anniversary identity, animations for three LED walls, invitations in five languages and over 30 materials for 20 years of Porta in Romania.
- [PR Plastics: identity for a recycling company](https://fluo.studio/projects/pr-plastics.md): Visual identity for PR Plastics, a company that turns LDPE film waste into recycled pellets. Logo, logo guidelines, icons and materials built from dots.
- [Regamet: logo, logo guidelines and catalogue](https://fluo.studio/projects/regamet.md): A refreshed Regamet logo, logo guidelines with 48 icons, stationery and a 56-page roofing catalogue with clear product pages.
- [Septima Design: identity for an interior design studio](https://fluo.studio/projects/septima-design.md): A logo refresh for Septima Design, an interior design studio from Kraków, with a premium identity, the septimadesign.pl website and a catalogue of 26 product cards with silver foil stamping.
- [Vee: a brand with sub-brands and the vee.ai website](https://fluo.studio/projects/vee.md): The Vee brand with sub-brands, the vee.ai website, web applications and trade fair materials, and for the new myvee brand, the identity, an app, a campaign and a store.
- [WellB: a brand of relaxation pillows](https://fluo.studio/projects/wellb.md): The name, logo, jacquard tags, position cards and a series of essential oils for WellB, a brand of relaxation pillows.
- [Zippy Tail: a pet supplement brand](https://fluo.studio/projects/zippy-tail.md): A supplement brand for dogs and cats built from scratch, from workshops and naming to labels for eight products, the shipping box, ads and the design of the zippytail.com shop.

## Studio

- [Creative branding & advertising agency](https://fluo.studio/index.md): Branding agency for medium-sized and large companies across Poland and abroad: strategy, visual identity, websites, catalogues and animation.
- [Approach: business first, then design](https://fluo.studio/approach.md): How we work: analysis and the company's real goals first, then design. A transparent process, design combined with technology, and systems your team uses on its own.
- [Code of ethics and business conduct](https://fluo.studio/code-of-ethics.md): The principles fluostudio works by: business ethics, working conditions, human rights, the environment, relations with partners and reporting concerns.
- [Contact](https://fluo.studio/contact.md): Tell us what brings you here: send a quick message, or answer a few questions and see an initial diagnosis of your situation. hello@fluostudio.pl, +48 726 220 596.
- [Our values](https://fluo.studio/our-values.md): Honesty and trust, knowledge and growth, courage, beauty and simplicity, speed and results. The values fluostudio works by, and what we believe in on every project.
- [Privacy policy](https://fluo.studio/privacy-policy.md): Who controls personal data on fluostudio.pl, how we protect it, what forms and server logs collect, what cookies are used for and how to withdraw consent.

## Downloadable tools

- [Tools to download: brand checklists and tests (PDF)](https://fluo.studio/knowledge-base/tools.md): 4 tools for checking your brand yourself: a rebranding test, a way to measure branding results, a consistency audit and a logo guidelines checklist. PDFs with no email required.
- [Brand consistency audit: downloadable checklist (PDF)](https://fluo.studio/knowledge-base/tools/brand-consistency-audit.md): A checklist for reviewing company materials, from the logo and files to proposals, the website and signage. It shows where the brand drifts apart. PDF, no email required.
- [Does your brand need a rebrand? Downloadable test (PDF)](https://fluo.studio/knowledge-base/tools/does-your-brand-need-a-rebrand.md): A five-part test for the board, marketing and sales: is a logo facelift enough, do your materials need tidying up, or is it time for a rebrand. PDF, no email required.
- [How to measure branding results: downloadable worksheet (PDF)](https://fluo.studio/knowledge-base/tools/how-to-measure-branding-results.md): Branding metrics in four groups: recognition, perception, sales and team efficiency, with where to get the data and how to read the results. PDF, no email required.
- [Logo guidelines and brandbook checklist to download (PDF)](https://fluo.studio/knowledge-base/tools/logo-guidelines-checklist.md): What logo guidelines should contain and what a team needs day to day: logo, colours, type, language, templates and files. A scored checklist, PDF with no email required.

## Blog and knowledge base

- [Blog](https://fluo.studio/blog.md): Practical writing on branding, websites, graphic design and UX for companies: briefs, naming, catalogues, rebranding and company websites.
- [Branding and marketing: how they differ](https://fluo.studio/branding-and-marketing.md): Branding says who a company is, and marketing makes sure people find out. How the two differ and what your team gets when we do your branding.
- [Branding strategy for 2026: brands in the age of AI](https://fluo.studio/branding-strategy-trends-for-2026-how-to-build-brands-in-the-age-of-ai-and-market-uncertainty.md): Why a consistent brand helps in an uncertain market, why AI without a brand voice writes generic copy, what a branding strategy should cover and how long it takes.
- [A website for an industrial company that actually works](https://fluo.studio/the-industrial-sector-doesnt-need-a-website-it-needs-one-that-works.md): When accessibility rules apply to an industrial company, what B2B buyers look for on a website, and why your own factory photos work better than stock.
- [Websites for the medical sector: WCAG and patients](https://fluo.studio/the-medical-sector-doesnt-need-a-website-it-needs-a-website-that-helps-patients.md): Which healthcare providers in Poland must meet WCAG 2.1 AA, what fines apply for a missing accessibility statement, and what helps patients book through a website.

## Optional

- [What is Brandbook? Glossary](https://fluo.studio/knowledge-base/glossary/brandbook.md): A brandbook is a document that describes the whole brand: its strategy, personality, tone of voice and visual identity, with rules for using them.
- [What is Digital accessibility? Glossary](https://fluo.studio/knowledge-base/glossary/digital-accessibility.md): Digital accessibility means designing websites and apps so that people with disabilities can use them too, for example people who are blind or deaf.
- [What is Infographic? Glossary](https://fluo.studio/knowledge-base/glossary/infographic.md): An infographic is a graphic that shows data, a process or relationships using charts, icons, diagrams and short text.
- [What are print finishes? Glossary](https://fluo.studio/knowledge-base/glossary/print-finishes.md): Print finishes are treatments applied to a print to change its look, feel or durability. The most common are laminate over the whole surface, spot varnish…
- [What is Proof? Glossary](https://fluo.studio/knowledge-base/glossary/proof.md): A proof is a test print made before the print run to show how the colours will come out. A certified proof simulates the press conditions and becomes the…